Just the Smell of Coffee can Boost Brain Power

Just the Smell of Coffee can Boost Brain Power

Just the Smell of Coffee can Boost Brain Power

Coffee is touted for its many health benefits, and now new research suggests you might not even need to drink coffee to reap some of its rewards.

A US study finds that just the scent of roasting and brewing Java could help give people a cognitive boost that improves performance on certain tasks.

Led by the Stevens School of Business along with researchers at Temple University and Baruch College, the team carried out 2 studies to investigate whether the scent of coffee alone, which has no caffeine, could be strong enough to boost cognitive performance.

In the 1st study, the researchers looked at performance Graduate Management Aptitude Test, or GMAT, a computer adaptive test required by many business schools.

They gave a 10-Question GMAT algebra test to around 100 undergraduate business students in a computer lab setting, and divided the participants into 2 groups.

1 group took the test in the presence of an ambient coffee-like scent, while a control group took the same test in an unscented room.

The researchers found that the group in the coffee-smelling room scored significantly higher on the test.

To investigate further, and find out whether it was the coffee scent which increase alertness and subsequently improved performance, the team designed a follow-up survey which they gave to more than 200 new participants.

The group were surveyed on their beliefs about various scents and their perceived effects on human performance, with the participants reporting that they believed they would feel more alert and energetic when smelling a coffee scent, compared to a flower scent or no scent.

They also said that exposure to coffee scent would increase their performance on mental tasks.

The results suggest that smelling a coffee-like scent, despite having no caffeine in it, has an effect similar to drinking coffee in part due to the participants’ expectations, suggesting a placebo effect of coffee scent.

“It’s not just that the coffee-like scent helped people perform better on analytical tasks, which was already interesting,” commented lead researcher Professor Adriana Madzharov. “But they also thought they would do better, and we demonstrated that this expectation was at least partly responsible for their improved performance.”

Professor Madzharov is now looking to explore whether coffee scents could have a similar placebo effect on other types of performance, such as verbal reasoning.

Coffee has previously been found to also have many physical health benefits, including a reduced risk of heart disease, diabetes and dementia, with some also suggesting that it may even help us live longer.

The results can be found published online in the Journal of Environmental Psychology.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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