JD Power’s Rates Porsche Dependability and Quality Tops
Porsche (OTCMKT:POAHY) scores at or near the Top of most research on car dependability and quality. Porsche also sells fewer cars than almost any of the other brands considered in the surveys.
In JD Power 2016 US Automotive Performance, Execution and Layout (APEAL) Study, Porsche ranked 1st place with a score of 877 out of 100. The average across all 33 brands measure was 801.
Porsche also topped 2 of the 12 car segments measured. Its Boxter was 1st in “Compact Premium Sporty Car” and its 911 in “Midsized Premium Sporty Car.”Unlike many larger car companies, based on unit sales, Porsche offers just 5 models, each with a few variations: Boxter/Cayman, Cayenne, Panamera and Machan. Until recently it was primarily a maker of 2-seat sports car. Its best-selling cars now are its sport utility vehicles (SUVs).
In June, Porsche sales were 4,482, up from 4,194 in June 2015. For 1-H of Y 2016 , sales were 26,708, up from 25,138.The sales leader for 1-H was the Macan, a small crossover/SUV. Porsche sold 8,129 of these. The low-end Macan has a sticker price of $47,500. The high-end Machan Turbo has a price tag of $76,000.
Porsche does a good job of laddering price and additional features across all of its model lines. The fact that there are 4 versions of the Macan is a prime example.The next best-selling car Porsche makes is its full-sized crossover/SUV, the Cayenne. Porsche sold 7,992 of these in 1-H, about the same as the 8,003 the year before. The company has 9 versions of this model, from the base vehicle, which has a price of $59,600, to the Cayenne Turbo S at $159,600.
The oldest of the German manufacturers models, the 911, sold 5,027 in 1-H, compared to 5,207 last year. Sales of the least expensive part of the model line, the Boxter/Cayman, were 3,362, compared to 3,188.
Sales of the Panamera sedan were 2,198, compared to 2,492 last year.Methodology: The 2016 U.S. APEAL Study is based on responses gathered from February through May 2016 from more than 80,000 purchasers and lessees of new 2016 model-year cars and light trucks who were surveyed after 90 days of ownership.
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