Ivanka Trump’s Fashion Brand Is “Hot” Sales Sizzle
$JWN, $AMZN, $M
News about Ivanka Trump’s label: who’s dropped it, who’s still selling it, who’s boycotting it has been in the Headlines during the 2 to 3 months.
In early February, Nordstrom (NYSE:JWN) and Neiman Marcus dropped the line; about a week later, Kellyanne Conway, adviser to President Donald Trump, encouraged TV viewers to “go buy Ivanka’s stuff.”
“Go buy Ivanka’s stuff is what I would tell you,” Ms. Conway said. “I’m going to give a free commercial here. Go buy it today, everybody.”
Ms. Conway’s seemed to upset some people in the media.
But last month, Ivanka’s brand sales were up, Way up.
The latest figures from market research firm Slice Intelligence show that sales of her products on Amazon (NasDAQ:AMZN) were up 332% in January and February compared to numbers from those months in Y 2016.
Purchases from her line were also up 148 percent at Macy’s (NYSE:M) and almost a third at Bloomingdale’s. Lyst, a major fashion e-Commerce retailer based in the UK, also saw a huge shift: in terms of orders, Ivanka’s brand ranking jumped from 550th on the site in January to 11th in February with a 346% uptick in sales between the 2 months.
What may be helping Ivanka’s label is the fact that it is close to the White House, which implies a certain sense of glamour, brand expert Eric Schiffer said Friday.
Plus, a lot of women see her as relatable in an inspirational way. “She continues to represent the quintessential American woman that is successful, a mother, and beautiful, and they want that image for themselves,” Mr. Schiffer said.
|NYSE:JWN||44.45||10 March 2017||-0.22||44.87||45.1||44.28||2,788,800|
|HeffX-LTN Analysis for JWN||Overall||Short||Intermediate||Long|
|Bearish (-0.38)||Neutral (-0.23)||Bearish (-0.40)||Very Bearish (-0.50)|
|NASDAQ:AMZN||852.46||10 March 2017||-0.54||857||857.35||851.72||2,436,400|
|HeffX-LTN Analysis for AMZN:||Overall||Short||Intermediate||Long|
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