Home 2020 “I Do Not Sell Cars, I Sell Engines That Power Them,” Enzo...

“I Do Not Sell Cars, I Sell Engines That Power Them,” Enzo Ferrari



The late Enzo Ferrari said, “Non vendo auto. Vendo motori.

Even if he never said those words, their power comes from the link between Ferrari’s (NYSE:RACE)image and the mechanical concerto of an Italian-built V12. Ever since its 1st badged car rolled out of Maranello’s gates in 1949, the pull the company exerts on the popular imagination has always come down to that simple fact. A Ferrari sounds and feels like a Ferrari when you hit the throttle.

Decades of cars like the 250 GTO and the Testarossa and the LaFerrari have conditioned us to understand the sense of occasion that a Ferrari is supposed to bring.

You can gaze at the 812 Superfast and hear that rhapsody in 12, a blissful roar washing over your mind.

You can imagine the lightning throttle response and unending acceleration and the way the right road can make the driving super.

The look, handling and performance can only do so much. The engine is Key to Ferrari.

That is essentially the reason the Ferrari 812 Superfast exists. It’s a wheeled wrapper for Ferrari’s latest masterpiece, a 6.5-liter, naturally aspirated V12 that stands as the most powerful such motor to ever grace a production car.

The F140 GA is an evolution of the version that powered the F12berlinetta, the Superfast’s predecessor, stroked from 6.3 liters because there really is no replacement for displacement here. Now, it’s funny to imagine the company’s brilliant engineers thinking like backyard hot rodders. But there’s a real kernel of truth to that. The 812 Superfast is part of a long line of front-engine, rear-drive grand tourers, a setup whose increasing obsolescence forced Ferrari to throw every trick in the book at it to keep up with the times. 

The result an aero-focused, heavy-for-Ferrari GT supercar with rear-axle steering and hyperintelligent traction control is far more than the sum of its parts, a completely enchanting ride with more than enough theatrics to justify the $358,000 ticket price. Still, when an engine is as good as this 1 is, it breaks the curve for the rest of the car. Every other part of the experience has to rise to the moment.

Ferrari 812 Superfast Specs

  • Base Price and as Tested : $358,102 ($416,153)
  • Powertrain: 6.5-liter V12 | 7-speed dual-clutch transmission | rear-wheel drive
  • Horsepower: 789 hp @ 8,500 rpm
  • Torque: 530 lb-ft @ 7,000 rpm
  • 0-60 mph: 2.8 secs
  • Top Speed: 211 mph
  • Curb Weight: 3,593 lbs
  • EPA Fuel Economy: 12 mpg city | 16 highway | 13 combined

Ferrari is The Aristocrat of the automotive sector.

Enzo Ferrari’s iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos

HeffX-LTN overall technical outlook for RACE is overall Neutral with a Bullish bias, the resistance Nil, and Key support is at 168.72.

Our overall technical outlook is Very Bullish in here.

Ferrari finished Monday at 169.45, +0.74 in NY.

The Maranello Outfit’s shares were raised to Buy from Hold at HSBC.

Ferrari will continue to create value in the long term. Ferrari is a quality 1st long term luxury products investment, and I have called it at it at 200+/share long term, adjusting it to 200/share short term (after the virus) and siding with BAML to 230 long term for now. The stock is now considered defensive in the sector.

Have a healthy day, Keep the Faith!

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Paul A. Ebeling, a polymath, excels, in diverse fields of knowledge Including Pattern Recognition Analysis in Equities, Commodities and Foreign Exchange, and he is the author of "The Red Roadmaster's Technical Report on the US Major Market Indices, a highly regarded, weekly financial market commentary. He is a philosopher, issuing insights on a wide range of subjects to over a million cohorts. An international audience of opinion makers, business leaders, and global organizations recognize Ebeling as an expert.