Once “Hot” Blonde TV News Anchor Megyn Kelly on THW’s ‘Losers List’
Megyn Kelly made the wrong column of The Hollywood Reporter’s early Fall TV show Winners & Losers, with her weak debut week described in the press, as falling short of anything important at all.
Based on premiere week ratings released by THR, the former Fox News anchor suffered a 21% ratings deficit behind her competitor’s show, “Live with Kelly and Ryan.”
Meanwhile, her former Fox News (NASDAQ:FOX) colleague, Sean Hannity, had the upper hand on MSNBC’s, a unit of Comcast (NASDAQ:CMCSA) Rachel Maddow for their 1st week head-to-head.
Ms. Kelly’s “Today” show debuted to mixed reviews from early responder news sites but her newly introduced “feel good” persona wasn’t enough to shake the ratings drop that has plagued her since also losing viewers in “Sunday Night with Megyn Kelly” earlier this year.
Ms. Kelly’s “Today” show averaged 2.5-M viewers for her 1st full week, which was a 12% drop in ratings from last year’s “Today’” in the same frame.
The numbers show Ms. Kelly started with a viewership of 2.9-M Monday and dipped to 2.3-M by Wednesday, but did level out for the remainder of the week.
“There are a number of [shows] standing out and that’s not likely to change.”
CBS’ (NYSE:CBS) status was elevated by the strong performance of “SEAL Team” while ABC’s “The Good Doctor” and NBC’s “Will & Grace” reboot rated well.
|HeffX-LTN Analysis for FOX:||Overall||Short||Intermediate||Long|
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|HeffX-LTN Analysis for CMCSA:||Overall||Short||Intermediate||Long|
|Neutral (-0.19)||Neutral (-0.18)||Neutral (0.06)||Bearish (-0.46)|
|HeffX-LTN Analysis for CBSL||Overall||Short||Intermediate||Long|
|Bearish (-0.37)||Bearish (-0.26)||Bearish (-0.29)||Very Bearish (-0.54)|
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