Get Ready, the Cannabis Cocktail Soon at Your Neighborhood Bar
Today, marijuana producers are betting an increasing number of people would rather pour a drink infused with cannabis oil than spirits.
There are plans in the workd to develop a product-testing and manufacturing center to explore using cannabis in everything from iced teas, juices and sports drinks.
It is the latest move by marijuana producers to get a footing in the huge beverage industry, and companies in the US and Canada are jockeying for position in the potentially lucrative beverage market.
Of age consumers are used to drinking intoxicants as it is more socially acceptable to smoking/vaping, and cannabis-infused beverages will be a strong product category when this edible category legal.
Beer and spirits makers have taken notice and are looking carefully at the potential threat, The combined medical and recreational marijuana market is projected in the billions of dollars in the next 5-7 years, and there are some studies that suggest sales of cannabis-infused beverages will outstrip traditional soft drinks by Y 2030 in super markets and convenience stores.
Last year, Corona beer seller Constellation Brands (NYSE:STZ) bought a minority stake in Canopy Growth Corp, Canada’s largest marijuana producer.
There will probably be more major tie-ups between an alcohol companies and a marijuana producers sooner rather than later.
The rise in cannabis legalization could be bad news for traditional brewers and spirit companies, as retail sales of beer and wine saw a sharp decrease US states that legalized medical marijuana.
Winnipeg, Manitoba-based producer Delta 9 Cannabis Inc. plans to introduce its “Legal Lager,” a rye-based beer that’s been infused with hemp seed and developed through the company’s partnership with craft brewer Fort Garry Brewing Co.
While there’s none of marijuana psychoactive ingredients in the brew, the hemp gives it “a unique nutty finish,” and the plan is to eventually develop non-alcoholic beer that contains cannabis when regulations allow, said its CEO John Arbuthnot.
“We are very Bullish on the drinkables segment,” Mr. Arbuthnot said. “We sat down and tried to envision where does cannabis fit into all of our lives and how could we complete cannabis being at a family dinner, and it was not a joint or a vaporizer or a brownie.”
|NYSE:STZ||227.28||8 June 2018||3.75||223.96||228.43||223.77||1,012,200|
|HeffX-LTN Analysis for STZ:||Overall||Short||Intermediate||Long|
|Neutral (0.16)||Neutral (0.23)||Bullish (0.33)||Neutral (-0.08)|
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