Sunday night, during game 2 of the NBA finals, if you were watching you likely saw the Official Trailer for James Mangold’s Ford v Ferrari.
The film is a Man Star-powered, filmmaker-driven old-school movie for adults. It is an A-level film. But, in today AI, internet and brand-driven market it the kind of show that may soon fade from view at 20th Century Fox, now a unit of The Walt Disney Company (NYSE:DIS).
Ford v Ferrari stars Matt Damon (miscast IMO) and Christian Bale (on the money) as an engineer and a race driver who helped build a car for Ford Motors (NYSE:F) which beat Enzo Ferrari’s race cars at the 24 Hours of Le Mans in France in Y 1966.
The film is flashy, manly, colorful and moving as you would expect from the director of 3:10 to Yuma and Walk the Line. There was a time when a movie like this would rule and thrive as well as Brad Pitt and Robert Redford’s Spy Games did alongside Harry Potter and the Sorcerer’s Stone.
In the last 4 years, as general moviegoers and casual theatergoers have shifted to at-home entertainment options the old-school studio programmers suffered. It is not that audiences only want to see tent-poles, i is that those who would rather see something else do not seek out that content in theaters anywhere as much they once did. And that is changing the way things happen at Disney’s newly-acquired 20th Century Fox.
When Walt Disney Company announced plans to purchase 20th Century Fox, the lone thread of optimism was that they wanted Fox both for its obvious IP (Avatar, X-Men, Simpsons, et all) and Fox’s ability to make and/or release adult designed big pics that could thrive alongside the stereotypical franchise-friendly tent-pole.
They also wanted a strong foothold in the race for Oscar, which is the Why of Fox Searchlight. But that does not seem to be the case now.
Since DIS officially took over Fox, they cut Fox’s annual slate from 12 movies to 6, and put several very high profile Fox features into turnaround. And so, it appears that Disney plundering Fox for its geek-friendly IP and treating everything else as either a tax write-off or disposable.
Fox Searchlight (Fox2000 is dead) lives but may change at any moment, and no matter how much we dislike DIS, the consumers are much to blame. If audiences actually bothered to see stereotypical 20th Century Fox movies in theaters, then Disney would not be shy about making more of them.
We do not know what will happen to Fox after Y 2020, aside from Avatar sequels. But if you want more movies like Ford v Ferrari you need to see those films not on streaming, not on DVD, not on cable, but when they play in theatrical release. Because if consumers continue to desert this type of Fox movie, Disney will no longer want make them for now…
Notably over the past many years Ferrari has come to be the Aristocrat of the world’s automotive sector.
The iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.
HeffX-LTN overall technical outlook for RACE is Bullish to Very Bullish, there is extremely light resistance now at 150.80 and strong support at 143.46, all of our Key indicators are Very Bullish in here.
Canadian Grand Prix this weekend, stay tuned… and have some more fun, see a movie this week.