Ford Motor Company (NYSE:F) HEFFX Summary

Ford Motor Company (NYSE:F) HEFFX Summary

Ford Motor Company (NYSE:F) HEFFX Summary

Ford, which recently replaced CEO Mark Fields with Jim Hackett, is hoping new technologies like self-driving cars can help revive the struggling company.

Fields said in January that Ford planned to develop a completely autonomous vehicle by 2021, and Salesky confirmed that the auto company is sticking with that date.

But Ford has a lot of work to do to improve autonomous vehicle technology, Salesky admitted, especially in terms of creating autonomous cars that can perceive nuances like the differences between children by themselves and when they are holding their mother’s hands.

A self-driving car needs to know that children, when not by the side of their parents, may move “erratically,” and so the car must “then plan accordingly.”

Self driving cars will need this ability to perceive tremendous amounts of detail on the road if they are to become mainstream.

Ford-Werke GmbH, Ford’s German division, is recruiting the Deutsche Post’s subsidiary StreetScooter GmbH to build an electric van for Germany, according to a Ford press release today.

This subsidiary is already famous in the van world for building cheap electric vans for mass production, so Ford’s latest project is in good hands.

Ford Motor Company is a global automotive and mobility company. The Company’s business includes designing, manufacturing, marketing, and servicing a full line of Ford cars, trucks, and sport utility vehicles (SUVs), as well as Lincoln luxury vehicles. The Company operates in four segments: Automotive, Financial Services, Ford Smart Mobility LLC, and Central Treasury Operations. The Automotive segment primarily includes the sale of Ford and Lincoln brand vehicles, service parts, and accessories across the world. The Financial Services segment primarily includes its vehicle-related financing and leasing activities at Ford Motor Credit Company LLC. Ford Smart Mobility LLC is a subsidiary formed to design, build, grow, and invest in emerging mobility services. The Central Treasury Operations segment is primarily engaged in decision making for investments, risk management activities, and providing financing for the Automotive segment.

Overall, the bias in prices is: Downwards.

Short term: Prices are stalling.

Intermediate term: Prices are ranging.

The projected upper bound is: 11.60.

The projected lower bound is: 10.83.

The projected closing price is: 11.22.

FORD MOTOR CO closed down -0.050 at 11.220. Volume was 12% above average (neutral) and Bollinger Bands were 14% narrower than normal.

Open       High      Low        Close      Volume
11.280    11.290    11.060    11.220    44,367,884

Technical Outlook
Short Term: Neutral
Intermediate Term: Bullish
Long Term: Bearish

Moving Averages: 10-period          50-period      200-period
Close:                       11.22                  11.17                12.00
Volatility:                20                      22                     25
Volume:                   43,085,232     41,562,344     37,430,900

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.


FORD MOTOR CO is currently 6.5% below its 200-period moving average and is in an upward trend. Volatility is relatively normal as compared to the average volatility over the last 10 periods. Our volume indicators reflect volume flowing into and out of F at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bullish on F and have had this outlook for the last 9 periods.

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 77.0371. This is not an overbought or oversold reading. The last signal was a sell 7 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 52.62. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a buy 41 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is 29. This is not a topping or bottoming area. The last signal was a sell 6 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a buy 16 period(s) ago.

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John Heffernan

John Heffernan is an Analyst at HEFFX. John is a BSc in Economics with Honors from the University of Buckingham, and is a contributor on equities at Live Trading News.

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