There is a growing demand for 1-off Ferraris (NYSE:RACE) is in response to VIP clients’ increasing calls for extreme personalisation, says Ferrari commercial and marketing boss Enrico Galliera.
Such is demand, Mr. Galliera says unique models “have the longest waiting list of all our product lines” at 4-5 years.
“The client has not only a unique car but a unique experience working with the designer in the process. It is the pinnacle of Ferrari,” he commented.
The Italian supercar maker has recently revealed 2 1-offs, the P80/C and SP3JC.
Unique Ferrari models are not available to anyone, explains Mr. Galliera: “It is offered to Top clients only. We receive requests from clients, and it will not be considered unless they are in a pool of our Top 250 clients or so.”
Ferrari will only produce 2-3 1-offs a year, to ensure the access to such models remains exclusive and because production capacity will not allow any more.
The P80/C, based on the 488 GT3 race car, has the longest development time of any Ferrari 1-off made to date, it took between 2.5 and 3 years to bulid.
“This car was never going to be a road-legal car, so there were no limitations on what we could do,” he explained.
A number of Top-end car makers, including Aston Martin, McLaren, Rolls-Royce and Bentley, have shown interest in producing unique models in recent years, no doubt largely motivated by strong profit margins and brand appeal.
Enzo Ferrari’s iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.
HeffX-LTN overall technical outlook for RACE is Very Bullish, overhead resistance now stands at 170.33, and strong support at 160.41, all Key indicators are Very Bullish in here. Ferrari finished at 165.50, -0.35 Tuesday in NY.
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