Ferrari’s (NYSE:RACE) Tailor Made Program Highlighted in Japan
Some Ferrari clienti just do not want a standard Ferrari
After introducing the gorgeous J50 Special Edition at the end of Y 2016 to mark 50 years in Japan, Ferrari is now showing its appreciation for the Land of the Rising Sun.
Highlighting the company’s Tailor Made division by demonstrating what can be done in terms of customizing a production Ferrari, the team from Maranello organised a dedicated event where they brought 9 bespoke examples.
These Tailor Made cars give future owners some ideas to personalize their prized Supercars.
Exhibited at the Italian Embassy in Tokyo the cars followed 9 different themes to showcase what can be done with a GTC4Lusso T.
The bespoke program is important now for Ferrari, with the company inaugurating the Tailor Made and Atelier Areas in the new Centro Stile Ferrari at the end of September at home in Maranello, Italy.
In an interim financial report published Monday, Ferrari notes that it is enjoying an increase in net revenues in Japan thanks mainly to models such as the Portofino and 812 Superfast. Another reason why revenue is up has to do with the fact more and more people are deciding to do up their cars through Tailor Made, hence this dedicated event to demonstrate the program.
It’s not all roses for Ferrari in Japan, as the company admits its net revenue has been negatively impacted by the foreign currency translation, but hopes to offset these issues by starting deliveries of the aforementioned J50.
Through 30 September Ferrari sold 6,853 cars all over the world, up by 472 units compared to the same frame last year.
The interim financial report is a good opportunity to remind us Ferrari is still a small company, with an average of 3,587 employees during the 1st 9 months of the year. It is getting a bit bigger, though, the staff has increased by 248 people since Y 2017.
Ferrari will expand its workforce taking into account the Maranello Outfit is working on its very 1st FUV, the Purosangue or Thoroughbred.
The Japan Tailor-Made Event