Ferrari’s (NYSE:RACE) Portofino Debuts in Mainland China
When Ferrari (NYSE:RACE) California T production, it signaled that the Portofino was about ready to launch.
Just recently, the new GT (grand touring) Ferrari. 1st unveiled in Frankfurt on 17 September, was officially launched in China at a gala.
The California T was named for the West Coast vibe, with sunny skies and winding roads. The hard-top convertible was made to be put down, allowing drivers to soak up the sunshine during their daytime cruises.
The Portofino is also named for a location, the charming port and tourist town in Northwestern Italy. It played on this theme during its Chinese introduction, choosing the City of Nansha for the event.
Nansha is within the Pearl River Delta, a region known as Southern China’s finest nautical leisure and recreation destination.
Ferrari has done very well in China during the last few years. A rising wealthy class has a keen appetite for the iconic Italian supercars.
The California T sold especially well in China.
Ferrari hopes this improved version will do even better.
The Portofino features a bit more punch from a larger V-8 capable of taking the car from Zero to 62 mph in just 3.5 secs.
Also, for the 1st time ever on this type of Ferrari model, there’s an electronic rear differential fully integrated with the F1-Trac traction control to improve both mechanical grip and the control of the car at the limit.
Speaking on the Portofino’s Chinese launch Matteo Torre, president and CEO of Ferrari Greater China, said, “The Ferrari Portofino strikes a perfect balance between performance and versatility. It is designed for daily driving and effortlessly converts from an authentic berlinetta coupé into a drop-top in just 14 secs, capable of delivering a unique Ferrari soundtrack and superb driving pleasure even in day-to-day situations. Replacing California T, the new member of the Cavallino Rampante family is set to become a new dream car for Ferrari owners and fans.”
The Portofino is available in Mainland China for RMB Yuan 2.9-M ($440,000).
Have a terrific week.
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