- Ferrari’s scratch-and-sniff calendar is real
Ferrari (NYSE:RACE) put on offer 5000 of its limited edition 2019 calendars and they sold out quickly at $100/each.
Ferrari is the most famous car maker in the world, and everything it gets involved in moves the consumer needle. It sells t-shirts ranging from $80 to $150 and bags that cost almost $1,000 and people buy them up like they are free.
That is the power of the Ferrari name and, its Prancing Horse badge.
The latest calendar, which is officially called Ferrari Myth 2019, is no exception. I expect that the appeal of a “stimulating sensory experience” is a big reason this calendar sold out as quickly as it did.
If you were one of those who bought the calendar, you can rub your finger on the tachometer image on the calendar pages to smell what Ferrari’s is about on its products.
The Big Q: What about the sound?
The Big A: You will need an app for that.
The calendar’s big selling point is that you can smell Ferrari. Wild, yes? That is the power of perception that the Maranello outfit has on the public.
Have a terrific weekend.
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