Ferrari (NYSE:RACE) Will Balance Performance with Comfort in its ‘High Rider’

Ferrari (NYSE:RACE) Will Balance Performance with Comfort in its ‘High Rider’


Ferrari’s (NYSE:RACE) market has evolved, and the iconic Italian Supercar maker has confirmed it is developing its 1st high-riding model. And it is shaping up to be unlike any other on the market.

The notion of a Ferrari-badged SUV (FUV) is controversial, even deep inside the company’s HQ’s, but making 1 is a guaranteed way to boost profits and reach new buyers worldwide.

 Porsche, Bentley, Lamborghini, and Rolls-Royce are already in the space, and Aston Martin is coming with 1 by the end of Y 2019.

Ferrari’s FUV is not due out until Y 2022 earliest, so it is in position to have learn valuable lessons from the others, it will have no rivals.

The Ferrari FUV does not have a name yet, it is referred to internally as the Purosangue, thoroughbred in Italian.

This speaks volumes about the project; it needs to and will be a Ferrari. I expect it will have some off-road capacity, but it is not being developed with overlanding in mind. We already know it will be a new Ferrari from the ground up, not a rebadged variant of an existing model.

We have learned the Purosangue will ride on a modular platform developed to underpin front-mid-engined cars, which is unusual for the SUV segment. It is a layout commonly associated with low-slung sports cars, so the high-riding Ferrari should handle better than its relatively tall ground clearance suggests. Expect a full suite of electronic driving aids, too, including some that owners hope to occasionally run on the track will appreciate.

Ferrari’s CTO Michael Leiters stressed the model will not resemble anything else on the market. “I’m convinced on this car and the technical concept. I think we’ve found a concept and a package which is on one side a real SUV and will convince SUV customers to buy it, but on the other side there’s a huge differentiation of concept to existing SUVs,” he said.

What the Purosangue will look like, and whether it will be a 2 or 4-door is yet to be determined.

Technical specifications are not available either.

Ferrari has an impressive line up of 8 and 12-cylinder engines to choose from, and unverified rumors point to a plug-in hybrid powertrain built around an as-of-yet-unveiled V6 engine. FWD will be standard, as will an automatic transmission.

The Purosangue will not be Ferrari’s 1st 4-seater, but it will be the most family-oriented model the company has ever released.

Owners will be able to drive it every day year-round. It needs to be comfortable, and user-friendly.

Engineers are relying on electronic wizardry to tick the 1st box, and they are packing lots of tech into the cabin to check the 2nd one. The FUV will have all of the features buyers expect in a modern luxury car.

Ferrari’s 1st FUV will be debut in Y 2022, meaning it might not land in America until the Y 2023 model year, and pricing will start in the vicinity of $350,000. Additional details and perhaps a concept car to preview the model will be shown in Y 2020.

Ferrari is the Aristocrat of the automotive sector.

Enzo Ferrari’s iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.

HeffX-LTN overall technical outlook for RACE is Bullish, overhead resistance is NIL at and support at 164.47 as 3 of our 3 Key indicators have turned Very Bullish and the stock has established long term support ahead of this breakout.

Ferrari finished at 164.09, -0.06 Friday in NY.

Ferrari will continue to create value in the long term. Ferrari is a quality 1st long term luxury products investment, and I see it at 200+/share in that frame.

Have a terrific weekend

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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