$RACE, $FCAU, $F
- Ferrari is 1 of the most valuable brands in the world.
- Ferrari, the Italian supercar maker and Formula One racing operation, is worth $27-B+.
- Ferrari is a racing operation 1st and a luxury Supercar company 2nd.
- Ferrari was founded as a racing team with the sale of road cars as a means to fund The Sucderia’s operation.
- In Y 2018, Ferrari delivered more than 9,250 cars, +10% over Y 2017
Ferrari (NYSE:RACE) has come a long way since its start as a small race-car builder 72+ years ago.
In October of Y 2015, Ferrari’s IPO on the NYSE valued the company at about $10-B. Now almost 4 years later, the company’s market cap has more than 2X’d, to $27-B. This makes the iconic Italian carmaker one of the most valuable and recognizable brands in the world. Its Prancing-horse service mark is synonymous with sex, money, and the good life.
Ferrari was not always the global luxury brand that is now being traded in Milan and New York. The company’s early days as a maker of racing cars were humble. And its success over the years drew takeover interest, and later rivalry, from Ford (NYSE:F) before Ferrari became part of Fiat and eventually Fiat-Chrysler Automobiles (NYSE:FCAU).
In Y 1947, Ferrari launched the 125S. And since the non-compete agreement with Alfa Romeo had lapsed, this was the 1st car to carry the Ferrari name and badge, establishing the Aristocratic Supercar maker we know today.
Ferrari is the Aristocrat of the automotive sector.
The iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.
HeffX-LTN overall technical outlook for RACE is Very Bullish, overhead resistance now stands at 165.25, and support at 160.01, all Key indicators are still Very Bullish in here. Ferrari finished at 161.42, +0.56 Friday in NY.
Tune in for the Austria GP this weekend.
This weekend’s Austrian Grand Prix is set to get underway Sunday at 14:10p BST and 9:10a EDT.
For US viewers, all of this weekend’s sessions are live on ESPN:
Saturday — Qualifying
FP3 – Saturday, June 29, 5:55 a.m. – ESPN2
Qualifying – Saturday, June 29, 8:55 a.m. – ESPN2
Sunday — Race
Pit Lane Live – Sunday, June 30, 7:30 a.m. – ESPN3
On The Grid – Sunday, June 30, 8:30 a.m. – ESPN
Race – Sunday, June 30, 9:05 a.m. – ESPN
UK viewers can watch every session live on Sky Sports F1. Check local listings for all other territories.
Tune in here.
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