Ferrari (NYSE:RACE) Takes Intel Racing in North America

Ferrari (NYSE:RACE) Takes Intel Racing in North America

Ferrari (NYSE:RACE) Takes Intel Racing in North America


Intel announced during its Keynote at CES 2018 in Las Vegas that it entered a 3-year partnership with Ferrari North America. The 2 giants in their fields teamed up to bring Intel’s (NASDAQ:INTC) tech prowess to the Ferrari Challenge North America racing series.

The Big Q: Wondering how Intel’s chips and platforms would be integrated into a race car?

The Big A: The partnership focuses more on the secondary and tertiary parts of running a racing series. Intel will use its AI (artificial intelligence) and its Xeon Scalable platform to enhance its race broadcasts.

Example: Intel’s AI system could analyze entry and exit angles for all the drivers on a specific corner, and it could push that data right to broadcasters to deliver to viewers, it can crunch the data and point out all the interesting stuff to the fans.

Further, it not just about the broadcast

The race teams themselves need to process myriad inputs and somehow turn that into suggestions to improve a driver’s performance. Instead of waiting until telemetry is available after a race, Intel’s tech can do real-time telemetry analysis. That way, if a driver is not working the throttle that well in a specific corner, that driver will know before the race ends.

While we will not be seeing microchips piloting Ferrari Challenge cars any time soon, it is interesting to see how tech companies are involving themselves in Motorsports.

The Big Q2: Not familiar with Ferrari Challenge

The Big A: The Ferrari Challenge is a 1-make racing series put on by the iconic Italian automaker.

How it works: for about $300,000 you buy a Challenge car built to a specific spec. Each racing weekend incurs about $20,000 in operational costs, and then you could become a race-car driver in the North American Challenge series.

Symbol Last Trade Date Change Open High Low Volume
NYSE:RACE 114.5 9 January 2018 0.98 115 115.05 113.65 316,230
HeffX-LTN Analysis for RACE: Overall Short Intermediate Long
Bullish (0.25) Bullish (0.27) Bullish (0.40) Neutral (0.10)

Stay tuned…

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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