FLASH: Ferrari is the last of F1’s 10 teams to join the sport’s official e-Sports series.
Ferrari (NYSE:RACE) has joined F1’s e-Sports series, and now all 10 teams will line up on the virtual grid in the 2019 Championship.
For the 1st 2 years of the F1 e-Sports championship, the iconic Italian team held back from being represented while its on-track rival MercedesAMG swept up in Y 2018. The Ferrari team will be run by a new e-Sports division of the Ferrari Driver Academy and the team hinted that its participation in simulated racing would go beyond just the F1 e-Sports championship.
“Ferrari is entering the world of esports with a complete programme that will involve several areas of the company and which will run across various projects,” the Maranello Outfit said. “Esports is one of the fastest growing entertainment platforms, especially in the field of car racing and will attract Sim Racers and fans who are growing rapidly in number, especially among the young. This area includes open and closed-wheel racing.”
“To get its participation underway in the F1 e-Sports Series, the Maranello marque has decided to establish a special Ferrari Driver Academy esports Team section within the Ferrari Driver Academy (FDA.) The actual competition starts in July and the drivers will be announced shortly.”
The 2019 F1 e-Sports championship will kick off with the Pro Draft in July, which will determine part of each team’s line-up ahead of 4 live events to decide the champion between September and December. A prize fund of $500,000 has been established.
“It’s incredibly exciting to welcome all 10 teams to take part in the 2019 F1 New Balance Esports Series for the 1st time,” Julian Tan, Head of Growth and F1 Esports, said. “Last year saw amazing growth for the series and with the commitment of Ferrari completing the virtual grid, we continue to elevate the series to greater heights as we further align our virtual and real world sports, creating one of the world’s most innovative esports offerings whether in motor-sports or beyond.
“As the ten teams all vie for a cut of the $500,000 prize fund, this is going to be the biggest season to date.”
Ferrari is the Aristocrat of the automotive sector.
The iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.
HeffX-LTN overall technical outlook for RACE is Bullish to Very Bullish, there is extremely light resistance now at 151.90, and strong support at 142.76, all of our Key indicators are Very Bullish in here.
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