Ferrari (NYSE:RACE): “Ferrari makes more than fast Supercars)
Ferrari continues to do thing right. It is brand success is obvious when looking at sales numbers, maxed out at an all-time high of 9,000 units per year, as well as the strong Bull Run in its stock price since the company went public in late October 2015.
The reason investors love Ferrari, according to what CEO Sergio Marchionne is because of the way consumers see the company.
According to CEO Marchionne, Ferrari makes more than fast cars for the elite, it manufacturers a lifestyle that everyone wants to be a part of.
It is this prestige that has given the markets reason to boost Ferrari’s share price by 100% since the IPO.
“I think it has been confirmed by the performance of the stock in the marketplace, but more importantly the financial performance we have had since we have taken the company public, that Ferrari as you know it isn’t a car-maker,” Mr. Marchionne said. “Ferrari happens to make cars, but it makes luxury goods for a select group of people who cherish belonging to an exclusive club for our users, that is a different argument than making cars.”
Owning a Ferrari means that the owner pull strings to get one, which is better than just having the money to buy one. I have been a fan since the 50’s as a boy, and an owner since Y 1967.
Ferrari is the leading brand in the overall automotive sector.
|NYSE:RACE||114.64||24 October 2017||0.93||114.72||115.53||114.51||331,048|
|HeffX-LTN Analysis for RACE:||Overall||Short||Intermediate||Long|
|Bullish (0.25)||Bullish (0.37)||Bullish (0.27)||Neutral (0.12)|
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