Facebook Inc (NASDAQ:FB) has announced it will begin displaying ads to web users who are not members of its network.
The company said it will be able to better target non-Facebook users and serve relevant ads to them.
“Publishers and app developers have some users who are not Facebook users. We think we can do a better job powering those ads,” Andrew Bosworth, vice president of Facebook’s ads and business platform, was quoted as saying.
Facebook believes that targeted advertising can more accurately target non-members using the vast amounts of data it already has on the nearly 1.7 billion people who use the site, the report said.
The company said that “it can use that data to make inferences about the behavior of non-members, an approach known as “lookalike” targeting”.
“…because we have a core audience of over a billion people [on Facebook] who we do understand, we have a greater opportunity than other companies using the same type of mechanism,” Bosworth added.
FACEBOOK INC A closed down -0.090 at 119.380. Volume was 58% below average (consolidating) and Bollinger Bands were 67% narrower than normal.
Open High Low Close Volume___
119.560 119.850 119.010 119.380 13,493,563
Short Term: Neutral
Intermediate Term: Bullish
Long Term: Bullish
Moving Averages: 10-period 50-period 200-period
Close: 117.82 114.79 104.11
Volatility: 17 28 40
Volume: 20,634,274 27,887,062 30,280,522
Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.
FACEBOOK INC A is currently 14.7% above its 200-period moving average and is in an upward trend. Volatility is extremely low when compared to the average volatility over the last 10 periods. There is a good possibility that there will be an increase in volatility along with sharp price fluctuations in the near future. Our volume indicators reflect volume flowing into and out of FB.O at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bullish on FB.O and have had this outlook for the last 20 periods.