Facebook Inc (NASDAQ:FB) Changes Terms On ‘Accidental Clicks’

Facebook Inc (NASDAQ:FB) Changes Terms On ‘Accidental Clicks’

Facebook Inc (NASDAQ:FB) Changes Terms On ‘Accidental Clicks’

  • Advertisers on Facebook’s Audience Network will no longer have to worry that they’re paying for users who accidentally clicked on their ads.
  • I’m betting we’ve all had moments where we were scrolling or swiping or clicking through a website/mobile app and we ended up clicking on an ad without really meaning to. (Those moments probably outnumber the times I’ve intentionally clicked on an ad.)
  • So Product Marketing Manager Brett Vogel said Facebook won’t be charging for those clicks in its Audience Network (where Facebook runs ads in other apps), and those clicks won’t be included in the metrics shared with advertisers and publishers.

Facebook, Inc. is focused on building products that enable people to connect and share through mobile devices, personal computers and other surfaces. The Company’s products include Facebook, Instagram, Messenger, WhatsApp and Oculus. Facebook enables people to connect, share, discover and communicate with each other on mobile devices and personal computers. Instagram enables people to take photos or videos, customize them with filter effects, and share them with friends and followers in a photo feed or send them directly to friends. Messenger allows communicating with people and businesses alike across a range of platforms and devices. WhatsApp Messenger is a messaging application that is used by people around the world and is available on a range of mobile platforms. Its Oculus virtual reality technology and content platform offers products that allow people to enter an interactive environment to play games, consume content and connect with others.

Overall, the bias in prices is: Upwards.

Short term: Prices are moving.

Intermediate term: Prices are trending.

Note: this chart shows extraordinary price action to the upside.

By the way, prices are vulnerable to a correction towards 160.01.

The projected upper bound is: 177.15.

The projected lower bound is: 166.07.

The projected closing price is: 171.61.

FACEBOOK INC A closed down -0.750 at 171.230. Volume was 19% below average (neutral) and Bollinger Bands were 51% wider than normal.

Open          High            Low             Close          Volume
171.880      173.050      170.620      171.230      14,393,524

Technical Outlook
Short Term: Neutral
Intermediate Term: Bullish
Long Term: Bullish

Moving Averages: 10-period         50-period         200-period
Close:                       169.83              157.62               139.09
Volatility:                23                      22                      22
Volume:                   23,475,572      18,929,724      19,417,792

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.

Summary

FACEBOOK INC A is currently 23.1% above its 200-period moving average and is in an upward trend. Volatility is high as compared to the average volatility over the last 10 periods. Our volume indicators reflect moderate flows of volume into FB.O (mildly bullish). Our trend forecasting oscillators are currently bullish on FB.O and have had this outlook for the last 20 periods.

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 70.7601. This is not an overbought or oversold reading. The last signal was a sell 8 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 68.87. This is not a topping or bottoming area. However, the RSI just crossed below 70 from a topping formation. This is a bearish sign. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a sell 0 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is 87. This is not a topping or bottoming area. The last signal was a sell 5 period(s) ago.

MACD

The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 2 period(s) ago.

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John Heffernan

John Heffernan is a Junior Analyst at HEFFX. John is studying Economics and is a contributor on equities at Live Trading News.

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