F1: Take Ferrari’s (NYSE:RACE) Threat to Quit Formula One Seriously

F1: Take Ferrari’s (NYSE:RACE) Threat to Quit Formula One Seriously

F1: Take Ferrari’s (NYSE:RACE) Threat to Quit Formula One Seriously


Recently Bernie Ecclestone the former Boss of F1 said that he believes Ferrari’s (NYSE:RACE) threats to quit F1 racing should be taken very seriously, fearing the sport may not be able to survive without its most iconic team on the grid.

Ferrari CEO and Chairman Sergio Marchionne made repeated quit threats late in Y 2017 in response to Liberty Media’s plans for F1, offering scepticism over the proposed engine rules for the 2021 season.

Former F1 CEO Ecclestone said that Ferrari CEO Marchionne’s comments should be taken more seriously than previous quit threats, believing that while Ferrari could survive outside of Grand Prix racing, the sport may not be able to without the Prancing Horse.

“If it had been former-Ferrari Chairman Luca di Montezemolo, you would not have to take it so seriously. Motorsport was Luca’s life,” Mr. Ecclestone said.

“Sergio can live without Formula 1. He is only interested in business. The most important thing for him is that he can offer the shareholders a good business result.

“If Mr. Marchionne does not like the path Formula 1 takes, then he will stop.

 “I’m afraid Ferrari could live without Formula 1, but not the other way around.”

While Ferrari has made numerous threats to quit F1 over the years, Mr. Marchionne stressed last year it would leave the manufacturer better off financially and that its board would be “celebrating until the cows come home”.

Ferrari is currently bound to race in F1 until Y 2020 under the Concorde Agreement, with its commercial benefits from the sport some say is set to be reviewed by Liberty Media’s suits.

Symbol Last Trade Date Change Open High Low Volume
NYSE:RACE 112.13  5 January 2018 0.82 112.74 113.02 112.03 408,100
HeffX-LTN Analysis for RACE: Overall Short Intermediate Long
Neutral (0.05) Neutral (0.18) Neutral (0.19) Neutral (-0.22)

Have a terrific weekend.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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