F1: Ross Brawn Returns to Formula One in Key Management Role

F1: Ross Brawn Returns to Formula One in Key Management Role

F1: Ross Brawn Returns to Formula One in Key Management Role


Former Ferrari technical director and World Championship-winning team principal Ross Brawn, 62 anni, stepped back into Formula One Monday in the new role of Managing Director for iconic motorsport.

New owner Liberty Media (NASDAQ: ) said Mr. Brawn, whose Brawn team won the Y 2009 constructors’ and drivers’ titles, would be 1 of 2 Managing Directors under CEO Chase Carey.

The other, for commercial operations, is former ESPN executive Sean Bratches.

“It’s fantastic to be returning to the world of Formula One,” Mr. Brawn, said in a statement.

“I’ve enjoyed consulting with Liberty Media these last few months and I’m looking forward to working with Mr. Chase, Sean and the rest of the Formula One team to help the evolution of the sport.

“We have an almost unprecedented opportunity to work together with the teams and promoters for a better F1 for them and, most importantly, for the fans.”

Ross Brawn, who was also team boss of now-champions Mercedes, as well as the master strategist who helped Michael Schumacher to 7 drivers’ title, has 40 years of F1 expertise.

Starting out at the March Team as a milling machine operator in Y 1976, Brawn progressed through Williams, Haas Lola, Arrows and Benetton via a stint with Jaguar in sportscars.

He followed Schumacher from Benetton to Ferrari (NYSE:RACE) in Y 1997, leaving in Y 2006 when the great Michael Schumacher retired.

He then returned to the sport as Honda team principal at the end of Y 2007 and kept the team afloat after the Japanese manufacturer pulled out following the Y 2008 season.

Victorious with MercedesAMG engines, he made a fortune when he sold the team to MBZ-AMG maker at the end of the Y 2009 season and continued as principal until leaving in Y 2013.

“What happened at Mercedes is that people were imposed on me who I could not trust,” he said in Total Competition, Lessons In Strategy From Formula One – a book published last year that he co-authored with former Williams CEO Adam Parr.

His resume includes 22 F1 world championships, 11 with Ferrari.

Look for Ross to rewrite the rules and work hard to bring the sounds, smells and fans back to the sport.

All the Best Ross.

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