F1: Maserati Plan to Return to the ‘The Grid’ in 2018

F1: Maserati Plan to Return to the ‘The Grid’ in 2018

F1: Maserati Plan to Return to the ‘The Grid’ in 2018

$FCAU, $RACE

The Trident mark set to return to F1 for the 1st time since the 1950’s as the marque plans to take over naming rights for The Haas Team (US).

Italian luxury carmaker Maserati, a unit of Fiat Chrysler (NYSE:FCAU) could return to F1, as early as next year, taking over naming rights for The Haas Team (US)

Sergio Marchionne CEO of both Ferrari (NYSE:RACE) and Maserati’s parent company, Fiat Chrysler Automobiles (FCA), is preparing to send the Modena brand back to the F1 grid for the 1st time in nearly 60 years.

The deal will give Haas, the sport’s only US team, its 1st major sponsor after 2 self-funded years in the Tier 1 motorsport, with Maserati paying a about $30-M a season place the Trident the racers. Ferrari already provides the engines.

Effectively, the deal pays all of Haas’s Ferrari V6 powertrain costs.

Like Alfa Romeo’s sponsorship of Switzerland’s Sauber, it would effectively see Maserati paying Ferrari about $25-M a season, via Haas.

The Maserati-Haas outfit will be the 4th Italian team on the Y 2018 F1 grid, though only Toro Rosso and Ferrari will actually be based in Italy.

 There is another connection that could be useful to Maserati, with the Haas chassis development and construction contracted to Maserati’s neighbor, Dallara, while the team also leases wind-tunnel time from Ferrari.

Ferrari is 2Xing down on the sport creating a 3-team voting bloc against the FIA’s proposed changes to its Y 2019 engine regulations.

Haas and Sauber already ran Ferrari power-trains, though only Haas used a current powertrain this season and Sauber ran with a Y 2016 power unit.

The new deals will see both teams use current Ferrari powertrain developments paid for by FCA.

Maserati was contacted for an official comment, but has not replied.

The Maserati brand has a super F1 history with the legendary Juan Manuel Fangio winning its last of its 2 driver’s championships in a 250F in Y 1957.

It has 9 Grand Prix wins to its credit, all in the post-war 250F that was still a F1 force in private hands into Y 1960 and helped Maria Teresa de Fillipis become the 1st woman to race in F1 Grand Prix in Y Y  1958.

The 250F was also entered grands Prix by private teams after the demise of the factory team and saw action in the hands of World Champions like Sir Jack Brabham, Phil Hill and Mike Hawthorn, along with other big-name racers Carroll Shelby, Masten Gregory, Roy Salvadori and Jo Bonnier.

Its last official efforts in F1 were as an engine supplier to the British Cooper team, whose V12-powered Cooper-Maserati T81 won the Mexican and South African grands Prix with John Surtees and Pedro Rodriguez in Y’s 1966 and 1967.

Maserati also has 2 Indianapolis 500 wins to its credit, with Wilbur Shaw dominating in both Ys 1939 and 1940 in a supercharged, Straight-8 8CTF. He was leading in the same car in Y 1941, too, but a badly fitted wheel broke and the crash ended his career.

Maserati’s driving roster is a Who’s Who of the early years of the F1 World Championship, including Fangio, 2X world champion Alberto Ascari, Louis Chiron, Stirling Moss and Peter Collins.

The former Ferrari Chairman Luca Cordero di Montezemolo fought against Maserati involvement in F1 racing.

It made a serious move at the Le Mans 24 Hour race, with Ferrari’s full approval, but the long-bodied MC12 hypercar failed to pass the “spirit of the regulations” test of the governing body, the ACO.

It consoled itself by using the glorious-looking, Enzo-based V12 to dominate the FIA GT championship for the 1st decade of this Century, winning 5 team titles running from Y 2005 and 4 drivers’ championships, then using the same car to win the FIA GT1 title in Y 2010.

Maserati has seen its sales boom since it was fully taken into the FCA fold from Ferrari management, with sales growing from below 10,000 a year less than a decade ago to more than 42,000 last year on the back of its 1st SUV, the Levante.

Symbol Last Trade Date Change Open High Low Volume
NYSE:FCAU 17.61 8 December 2017 0.51 17.42 17.63 17.38 1,487,440
HeffX-LTN Analysis for FCAU: Overall Short Intermediate Long
Neutral (0.12) Neutral (-0.03) Neutral (0.15) Bullish (0.25)
Symbol Last Trade Date Change Open High Low Volume
NYSE:RACE 106.1 8 December 2017 1.47 106.24 106.52 105.82 206,210
HeffX-LTN Analysis for RACE: Overall Short Intermediate Long
Neutral (-0.24) Bearish (-0.43) Neutral (-0.06) Neutral (-0.24)

Have a terrific weekend.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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