F1: Liberty Media Moves HQ to London’s St. James District
Liberty Media (NASDAQ:LMCA) will move the HQ of its Formula One racing series to London’s St James District in London, in a reflection of its growth ambitions.
F-1 is now moving the operation to larger facilities close to London’s iconic Piccadilly Circus.
The move comes after the completion of a $4.4-B takeover by Liberty Media Corp. in January.
The new 1,950 sqm offices in the GBP 400-M St James’s Market development close to several of London’s famous tourist sites provide “the perfect place to grow our international fan base,” F-1’s Sacha Woodward Hill said in an e-Mailed statement announcing the move.
Formula One during the last 50 years was the project of Bernie Ecclestone, 86 anni. He was named Chairman emeritus when American TV executive Chase Carey replaced him as CEO just after billionaire John Malone’s Liberty took control of the iconic motor racing series.
Mr. Carey said after the deal was announced that “some of the decision-making has not been efficient and effective in how do we manage the sport” and planned to create more value and new races in major cities around the world.
That effort will now be directed from St. James’s Market, a development co-owned by The Crown Estate and Oxford Properties.
The developers say the profile of its new tenant, Formula One attracts 400-M viewers will boost their project’s image.
“Attracting a world-leading business like Formula One is a great endorsement of our vision,” said Oliver Smith, Senior Asset Manager at The Crown Estate.
The 2017 Formula One Schedule (1st 5 races of the 20 race series)
| # | Date | Race | Winner/Time (*) |
|---|---|---|---|
|
1
|
Mar 25
|
Australian Grand Prix
|
10:00 PM
|
|
2
|
Apr 8
|
Chinese Grand Prix
|
11:00 PM
|
|
3
|
Apr 16
|
Bahrain Grand Prix
|
8:00 AM
|
|
4
|
Apr 30
|
Russian Grand Prix
|
5:00 AM
|
|
5
|
May 14
|
Spanish Grand Prix
|
5:00 AM
|
|
6
|
May 28
|
Monaco Grand Prix
|
5:00 AM
|
|
7
|
Jun 11
|
Canadian Grand Prix
|
11:00 AM
|
|
8
|
Jun 25
|
Azerbaijan Grand Prix
|
6:00 AM
|
|
9
|
Jul 9
|
Austrian Grand Prix
|
5:00 AM
|
|
10
|
Jul 16
|
British Grand Prix
|
5:00 AM
|
|
11
|
Jul 30
|
Hungarian Grand Prix
|
5:00 AM
|
|
12
|
Aug 27
|
Belgian Grand Prix
|
5:00 AM
|
|
13
|
Sep 3
|
Italian Grand Prix
|
5:00 AM
|
|
14
|
Sep 17
|
Singapore Grand Prix
|
5:00 AM
|
|
15
|
Oct 1
|
Malaysia Grand Prix
|
12:00 AM
|
|
16
|
Oct 7
|
Japanese Grand Prix
|
10:00 PM
|
|
17
|
Oct 22
|
United States Grand Prix
|
12:00 PM
|
|
18
|
Oct 29
|
Mexican Grand Prix
|
12:00 PM
|
|
19
|
Nov 12
|
Brazilian Grand Prix
|
8:00 AM
|
|
20
|
Nov 26
|
Abu Dhabi Grand Prix
|
5:00 AM
|
I will cover all of this seasons races so stay tuned…
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