F1: Ferrari (NYSE:RACE) Powered Alfa Romeo Returns the Grid
This season, Alfa Romeo returns to F1 after more than 30 years away, as the sponsor of the Swiss Sauber team.
The newly unveiled Alfa Romeo Sauber C37 is the car that will bring the legendary Italian automaker back to F1 grids.
And like all 2018 F1 cars it will feature the halo, a safety device designed to prevent driver head injuries.
The Alfa C37 has the same look as other current F1 cars, with lots of aerodynamic addenda aimed at increasing grip-enhancing down-force.
Alfa has a storied racing history that reaches back well before the first F1 championship.
Prewar Alfa’s like the Tipo B helped define the concept of the modern race car under the guidance of Enzo Ferrari
Alfa drivers won the 1st 2 F1 championships, in Y’s 1950 and 1951. It continued to participate in F1 as both a team and an engine supplier into the 1980’s, the faded due to the expense and other issues.
Alfa’s new partner Sauber was founded in Y 1970, and has been associated with a number of automakers over the years.
The Sauber Team has only won a single F1 Grand Prix, that in Y 2008, and won the 24 Hours of Le Mans in Y 1989 in partnership with Mercedes-Benz.
Alfa Romeo Sauber’s Y 2018 driver lineup consists of Sweden’s Marcus Ericsson and Charles Leclerc, who hails from Monaco.
Mr. Leclerc is a protégé of Ferrari, which provides a glimpse at how the Alfa Romeo-Sauber tie-up came to be.
Ferrari is a powerhouses of F1, and a corporate cousin of Alfa Romeo.
The Alfa deal gives Sauber access to more of Ferrari’s resources, as Sauber will use the newest Ferrari engines in the C37, instead of the year-old designs it used prior.
Ferrari, then gets a new ally to vote with it on sporting regulations, and a under team with which to place promising new drivers like Mr. Leclerc.
The Big Q: What does Alfa Romeo get out of the Ferrari tie-up?
The C37 is a Sauber with a Ferrari powertrain, and the Alfa logo. The Cross and Snake logo may also be the most important part of the car. As just having an Alfa-badged race car on the track will be enough for the Fiat (NYSE:FCAU) luxury brand. Partnering with Sauber was a quick and easy way to do that.
Alfa’s F1 comeback is all about marketing.
|NYSE:RACE||128.69||20 February 2018||-1.02||126.86||129.52||126.81||392,006|
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