F1: Ferrari (NYSE:RACE) Maintains Media Blackout at Meblourne

F1: Ferrari (NYSE:RACE) Maintains Media Blackout at Meblourne

F1: Ferrari (NYSE:RACE) Maintains Media Blackout at Melbourne


Ferrari (NYSE:RACE) Team boss Maurizio Arrivabene has defended his team’s media access blackout in F 1, insisting The Scuderia is trying to do its best for fans.

The Maranello team has not made leading team figures available for the media so far this season, and has decided against having Kimi Raikkonen speak to the press at the Australian Grand Prix Thursday

Its stance appears to go against the desires of F1’s new owner Liberty Media (NASDAQ:LMCA), which believes that better access and more openness is essential for the motorsport’s fan based image.

Ferrari, says No, as it goes directly to the fans via Twitter

Speaking about the matter in Melbourne Friday, Mr. Arrivabene suggested that a short video it posted on Twitter with Raikkonen on Thursday isbetter than having the popular driver speaking to journalists.

Asked about Ferrari’s approach to the media, Mr. Arrivabene said: “Define media, what do you mean by media? Today, defining media it is quite large in terms of communications.

“Media is also social media and it is not only what we are thinking about. Yesterday we had Sebastian who was talking and we were using social media and posting something that was related to Kimi.

“Liberty has also said that in this business, the digital platform is used only at one per cent of its potential. The good thing is the find the right balance.

So it seems that Ferrari has taken a PR lesson from US President Donald Trump, savvy, Yes?

Symbol Last Trade Date Change Open High Low Volume
NYSE:RACE 71.58 24 March 2017 0.86 72.17 72.22 71.18 634,300
HeffX-LTN Analysis for RACE: Overall Short Intermediate Long
Bullish (0.46) Bullish (0.25) Very Bullish (0.67) Bullish (0.46)

Have a terrific weekend.

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