A brief history of energy drinks in America
“Although not marketed as an energy drink, the original formulation of Coke contained 2 stimulants; caffeine and cocaine; currently, common energy drinks are a combination of over 300 mg of caffeine.
The antioxidants in straight black Organic coffee has health benefits, statistically lowers risk of all-cause mortality and may improve cognitive function.
Hydrating with molecular hydrogen helps boost energy without added risk; also pay attention to other lifestyle choices, such as getting quality sleep, staying well-hydrated, supporting your gut microbiome and eating a well-balanced diet, high in healthy fats and low in net carbohydrates.”
Over the millennia people world wide have used a variety of beverages to give them an extra burst of energy.
While trends have changed from Tea to Coffee, to soft drinks and then energy drinks, the ultimate goal has been the same.
Although not marketed as such, the 1st widely successful energy drink may have been Coca-Cola, launched in Y 1886, as it originally contained two strong stimulants: caffeine and cocaine.
The company’s name: Coca-Cola (NYSE:KO) was derived from the coca plant from which cocaine is derived and the kola nut, the source of caffeine.
It was not until Y 1960, Taisho Pharmaceuticals in Japan made the 1st drink specifically targeted at increasing energy. It contained essential vitamins, taurine and niacin, metabolic agents proven to boost energy and concentration.
Building on this, in Y 1987 Austrian Dietrich Mateschitz added caffeine and sugar and renamed the drink Red Bull. By Y 1997, Red Bull was introduced in the US, followed closely by Monster Energy (NYSE:MNST) drink and then 5-Hour Energy.
An explosion of sales occurred by Y 2006 and while others have garnered part of the market, Red Bull remains the best known with annual sales near $2-B globally.
The market value is predicted to reach $61-B by Y 2021 and it’s estimated 30% of teenagers from 12 to 17 years drink energy drinks on a regular basis. In a study of military personnel, researchers discovered nearly 45% of deployed members drink at least 1 energy drink per day and 13.9% drink more than 3 daily. Granular coffee seems to have been replaced
More strategies to boost your energy levels
It is important to consider how all of our lifestyle choices impact our energy level and your ability to maintain focus and attention. In other words, while a jolt of caffeine midday may be useful occasionally, it is likely not something you want to depend on as a daily strategy. Instead, it is important to evaluate lifestyle choices as they relate to your overall health and energy.
The Keys are quality sleep, supporting a strong gut microbiome, eating a well-balanced diet of Real food, drinking little to no alcohol, not smoking, and staying hydrated are strategies that will make a difference in one’s daily energy levels.
As mentioned above, the energy drinks tested in our study had caffeine levels at least 50 mg below what would be expected.
The American Beverage Association continues to stand behind the safety of energy drinks, as the ingredients in them are also found in other foods and have been studied for safety.
Again, most energy drinks contain caffeine, added sugars and B-vitamins. They may also contain legal stimulants such as guarana; taurine, an amino acid naturally found in meat and fish; and L-carnitine, a substance the body uses to turn fat into energy.
This industry is evolving and better and better products are on the horizon as the consumer demands non-alcoholic beverages to give them the edge in this fast moving digital age.
Stay tuned, as quality pain relieve is being developed to augment energy.
Eat healthy, Be healthy, Live lively