Global electric facial cleansers market stood at $ 1.1 billion in 2018 and is projected to grow at a CAGR of over 9% during 2019-2024 to reach $ 1.9 billion by 2024, owing to the increasing number of consumers opting for various skin care products and detrimental effects of growing pollution levels on human skin. Electric face cleansers, which provide a gentle cleanse, are personal care devices suitable for all skin types. Electric face cleansers boost facial cleansing process, improve blood circulation, and help in eliminating dirt, makeup and oils with the help of oscillation technology.
North America electric facial cleansers market accounted for the largest share in the global market, in volume terms, followed by Asia-Pacific and Europe in 2018.US and China are the two major countries in the electric facial cleansers market.
Moreover, various cities in Asia-Pacific and Middle East are dealing with the menace of air pollution and consumers are becoming more aware of its detrimental effects. This is expected to be the primary factor boosting sales of electric face cleansers during the forecast period.