Dubai Now Boasts Its Own Typographic Font
Not content with having the world’s tallest building, an indoor ski slope and countless other “wonders”, Dubai now boasts 1 more: its own typographic font.
The forward-looking Mideast business hub unveiled the new font designed with Microsoft’s help Sunday. The government communication office says the Dubai Font integrates Arabic and Latin alphabets and is available for use in 23 languages.
Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum ordered government bodies to begin using the new font in their official correspondence.
“We are confident that this new font and its unique specifications will prove popular among other fonts used online and in smart technologies across the world. Therefore, we urge all government entities to use the Dubai Font in their official correspondence, which is considered as a positive shift that will boost the emirate’s competitiveness in smart technology. This should be a commitment from the Dubai Government to guarantee the dissemination and success of this initiative on a local and global level.”
The minutiae of the “Dubai Font” sets it apart from many other fonts available throughout the world. He lauded its meticulous design that combines the authenticity of the past and the aspirations of the future, crossing all borders and barriers to give every person, wherever they may be, the means to express themselves. The new font is described as a the new tool for a more tolerant and happy world.
He added: “I have personally overseen all the stages of the development of this font, from the first design sketches to the execution phase. I congratulate the project team and everyone who contributed to the success of this unique initiative.”
The United Arab Emirates’ (UAE) largest city has championed technology and innovation as it looks to diversify its economy beyond a traditional focus on energy, trade, transportation and tourism.
Dubai will host the World Expo in Y 2020.