Dubai Islamic Bank, DIB, is firmly positioned to play a key role in one of Dubai’s strategic ‘Smart City’ initiatives, the Happiness Meter.
The initiative was launched by Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, to interactively gain an immediate assessment of the level of satisfaction and therefore, the level of “Happiness” of Dubai’s citizens, residents and visitors.
DIB has successfully implemented the Happiness Meter across the bank’s 34 branches in Dubai through the use of smart tablets that were placed on standing podiums. Customers walking into one of DIB’s participating branches are invited to take part in a brief survey giving them an opportunity to provide near simultaneous feedback on the quality and “feel” of the interaction in a simplified and convenient manner.
Based on the data collected from Happiness Meters touchpoints, an analytical dashboard is provided to track happiness levels of DIB customers in real-time.
Commenting on this initiative, Dr. Adnan Chilwan, Group Chief Executive Officer of Dubai Islamic Bank, said, “Our retail franchise has been growing steadily over the last decade. With more than 1.7 million customers banking with us today, a number that is growing by around 10 percent year on year, it is imperative that retention gets as much focus, perhaps even more than acquisition.”
“Customers want simplicity, convenience, ease and a general good feel when they interact with any service provider,” he added.
Talking about the progress achieved by Dubai in boosting the level of happiness, Wesam Al Abbas Lootah, CEO of Smart Dubai Government Establishment, said, “We are determined to fulfill the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum to make happiness and positivity a ‘fait accompli’ in Dubai to the satisfaction of all its inhabitants. We are also reinforcing citywide ways of collaboration and partnership with leading private sector entities to raise the level of happiness in all walks of life in Dubai.”
Commenting on this initiative, Sanjay Malhotra, Chief of Consumer Banking of DIB, said, “Smart Dubai’s ultimate goal is the happiness of the city’s people. In line with this initiative, we are dedicated to supporting the vision of the UAE Government by effectively measuring the happiness of our customers through technological innovation.”