DBS Group Holdings Ltd (SGX:D05) ‘The Art of Spending’ Campaign A Huge Success

DBS Group Holdings Ltd (SGX:D05) ‘The Art of Spending’ Campaign A Huge Success

DBS Group Holdings Ltd (SGX:D05) ‘The Art of Spending’ Campaign A Huge Success

  • 7% rate offering helps DBS cross 1 million customer mark
  • Singapore’s DBS Bank adds over a million customers in India
  • DBS digital campaign strikes gold with ‘Tat Vinci’
  • DBS’ latest campaign, dubbed ‘The Art of Spending’, created in collaboration with Secret Tour Hong Kong, is solely distributed on YouTube and other social media channels. Within a week, the video generated 950k views and over 12.5k reactions on Facebook. According to Queenie Lam, senior vice president at DBS Bank (Hong Kong) Limited, acquisition has also increased by over 174% post-campaign.

DBS Group Holdings Ltd is an investment holding company. The Company performs its operation through its subsidiary, DBS Bank Ltd (the Bank), which is engaged in a range of commercial banking and financial services, principally in Asia. The Company’s operating segments include Consumer Banking/Wealth Management; Institutional Banking; Treasury, and Others. The Consumer Banking/Wealth Management segment provides individual customers with a range of banking and related financial services. The Institutional Banking segment provides financial services and products to institutional clients, including bank and non-bank financial institutions, government-linked companies, corporates, and small and medium-sized businesses. The Treasury segment provides treasury services to corporations, institutional and private investors, financial institutions and other market participants. The Others segment includes a range of activities from corporate decisions.

Overall, the bias in prices is: Upwards.

Short term: Prices are stalling.

Intermediate term: Prices are trending.

Note: this chart shows extraordinary price action to the upside.

By the way, prices are vulnerable to a correction towards 12.60.

The projected upper bound is: 13.76.

The projected lower bound is: 12.83.

The projected closing price is: 13.29.

DBS GROUP HLD closed down -0.024 at 13.283. Volume was 100% below average (consolidating) and Bollinger Bands were 34% wider than normal.

Open         High         Low          Close         Volume
13.309      13.309      13.283      13.283      0

Technical Outlook
Short Term: Neutral
Intermediate Term: Bullish
Long Term: Bullish

Moving Averages: 10-period      50-period      200-period
Close:                       13.30              12.80              11.38
Volatility:                15                   23                     23
Volume:                  0                     56                     66

Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.

DBS GROUP HLD is currently 16.7% above its 200-period moving average and is in an upward trend. Volatility is high as compared to the average volatility over the last 10 periods. Our volume indicators reflect very strong flows of volume into DBSM.SG (bullish). Our trend forecasting oscillators are currently bullish on DBSM.SG and have had this outlook for the last 14 periods.

Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.

Stochastic Oscillator

One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 53.3671. This is not an overbought or oversold reading. The last signal was a buy 1 period(s) ago.

Relative Strength Index (RSI)

The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 58.38. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a sell 13 period(s) ago.

Commodity Channel Index (CCI)

The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is 30. This is not a topping or bottoming area. The last signal was a sell 11 period(s) ago.


The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 3 period(s) ago.

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John Heffernan

John Heffernan is an Analyst at HEFFX. John is a BSc in Economics with Honors from the University of Buckingham, and is a contributor on equities at Live Trading News.

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