Data on Your Spending Habits a Gold Mine for Big Banks

Data on Your Spending Habits a Gold Mine for Big Banks

$DIA, $SPY, $QQQ, $RUTX, $VXX

There are powerful new players watching what you buy so it can tailor product offerings for you, they are the banks behind your credit or debit card.

The banks want to turn data they already have on your spending habits into extra revenue by identifying likely customers for retailers. Banks are increasingly aware that they could be sitting on a gold mine of information that can be used to predict where you spend. Historically, such data has been used mostly for fraud protection.

While banks say they are moving cautiously and being mindful of privacy concerns, it is not clear that consumers are fully aware of what their banks are capable of.

Bank of America declined comment. Chase said it tries to keep disclosures simple and understandable without overwhelming consumers.

Banks insist they do not share personal information with other companies because they replace names with anonymous ID numbers. Privacy researchers, however, have shown that such data can be “de-anonymized” under the right conditions.

Consumers are not aware of the subtle nudges apps are giving them to buy, as they dig deep into your psyche and figuring out how to manipulate you.

Monday, the major US stock market indexes finished at: DJIA -268.37 to 27782.95, NAS Comp -97.48 to 8567.98, S&P 500 -27.11 to 3113.87

Volume: Trade on the NYSE came in at 785-M/shares exchanged

  • NAS Comp +29.1% YTD
  • S&P 500 +24.2% YTD
  • Russell 2000 +19.2% YTD
  • DJIA +19.1% YTD

HefX-LTN’s overall technical outlook for the major US stock market indexes is Bullish to Very Bullish in here.

Looking Ahead: Investors will not receive any notable economic data Tuesday

Stay tuned..

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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