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Corporations Use Pride For Profit


A series of rainbow colors and a series of corporations looking to trend and profit through rainbow related campaigns and sales tactics.

Companies are working to show their support for this community, participating in and promoting pride month just in hopes to continuously make use of the situation. Selling Pride-themed merchandise, like rainbow-colored cookies, shirts, bags, cups or even just redesigning your website will attract all those who are looking to support the lgbt.

It’s a big month for these companies and even tough it’s a businesses goal to make profit and marketers jobs to use a current event to make sales, the lgbt community don’t appreciate the tactics in place.

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Ivy Heffernan, student of Economics at Buckingham University. Junior Analyst at HeffX and experienced marketing director.