Coca-Cola (NYSE:KO) Looking for Ways to Reduce Sugar in Beverages

Coca-Cola (NYSE:KO) Looking for Ways to Reduce Sugar in Beverages

Coca-Cola (NYSE:KO) Looking for Ways to Reduce Sugar in Beverages


Coca-Cola (NYSE:KO) and the American Beverage Association are being sued by the Center for Science in the Public Interest (CSPI) for allegedly misleading consumers about the health risks of sugary drinks.

The suit claims Coca-Cola “spends billions of dollars” on advertising and promotions aimed at convincing people sugary drinks aren’t really all that bad for them.

Specifically, the lawsuit targets the emphasis of both Coca-Cola and the ABA on “calories in, calories out” and on exercise rather than nutrition.

CSPI says that these tactics ignore the links between sugary drinks and obesity, diabetes, and cardiovascular disease, which have been well-documented.

“The notion that Coke’s products can be part of a healthy diet is imprinted on the minds of millions if not billions of people, and requires corrective action,” CSPI litigation director Maia Kats said.

Both Coca-Cola and the ABA said the lawsuit was without merit and insisted they were taking many actions to manage consumers’ consumption of sugary beverages.

Coca-Cola now prints calorie information on the front of cans and bottles and does not target children 12 and under in any of its advertising, and it increased the amount of low-sugar and sugar-free offerings.

The lawsuit, filed with the federal court in Oakland, California, is seeking for misleading marketing to be stopped and for more consumer warnings as well as other remedies.

Coca-Cola has said it is working on more than 200 ways to reduce the sugar in its beverages. Currently, a 16-oz bottle of Coke contains 12 teaspoons of added sugar.

The American Heart Association recommends only 9 teaspoons of added sugar a day for men and 6 for women.

I do not drink soda or other sugary soft drinks

Symbol Last Trade Date Change Open High Low Volume
NYSE: KO 41.48 27 January 2017 -0.33 41.91 41.95 41.47 8,422,288
HeffX-LTN Analysis for KO: Overall Short Intermediate Long
Neutral (-0.05) Neutral (0.08) Neutral (0.00) Neutral (-0.22)

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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