Racers will help contribute to an important social cause with donation from Chobani to Hunger Free America
Get healthy and stay hunger, Chobani has launched their own metaverse with the launch of the event set in Roblox. Called “Chobani™ Oatmilk Cosmic Race” on Roblox. It’s officially opened to experience the first-ever company circuit track built with Roblox, filled with sweet oatmilk to claim the amazing mechs.
Chobani regularly finds ways to ensure the company is giving back, and “Chobani Oatmilk Cosmic Race” aids in that mission. Racers completing the course are awarded points, which are mirrored and totaled in the charity chart. When the target goal is reached, Chobani will make a donation to Hunger Free America of $75,000.
“Making accessible, high-quality, nutritious products, including oatmilk, is important to us and with this game, we’re taking a fun and creative approach to how oatmilk could be seen and used by everyone,” said Meredith Madden, Chief Marketing & Category Officer, Chobani. “Bringing whimsical moments to life, especially in a virtual environment, is a great way to test new ideas and to attract new fans to our brand in a playful and engaging way.”
“Chobani Oatmilk Cosmic Race,” which was designed and developed in partnership with global creative collective Thinkingbox, brings a scene from Chobani’s latest oatmilk commercial to life. In the national advertising spot, Chobani Oatmilk appears in various recognizable cultural moments to show that oatmilk can be inclusive and for the masses. The commercial features Chobani’s catchy, custom song called “G.Oat,” which is available on most streaming platforms. Chobani also brought the commercial’s nail art vignette to life through a partnership with Chillhouse, the authority in modern self-care. For a limited time, Chillhouse’s Flagship in New York City offered custom nail art manicures and Chill Tips which were inspired by Chobani’s Oatmilk cartons.
Through strategic partnerships and custom media, this marketing campaign extends Chobani’s mission of making good food for all. Chobani entered the oatmilk market with a mission to make it more accessible. Oatmilk became fastest-growing segments in the non-dairy milk category, increasing 50.3% YOY. Chobani is proud to be one of the leaders driving that growth, with 56.4% Nielsen reported net sales growth.
SOURCE Chobani, LLC