China: e-Commerce Boom Highlights Strong Consumption

China: e-Commerce Boom Highlights Strong Consumption

China: e-Commerce Boom Highlights Strong Consumption

$BABA

  • November 11 shopping spree is a commercial miracle for the world

The record sales at major Chinese e-Commerce sites Saturday offer an insight into the robust domestic demand in the world’s 2nd-largest economy.

November 11 has become an online shopping spree since Y 2009 when Alibaba’s Tmall made its 1st online sales promotion. Now it is on par with “Black Friday,” when most US retailers online or offline offer promotions.

November 11 is known in China as Singles’ Day because the date, 11-11, resembles four “bare sticks,” a term used in China to refer to single people.

The world’s biggest online shopping spree is a barometer of consumer behavior. It has attracted shoppers from around the world looking for bargains and multinational corporations seeking sales.

Trade at Alibaba (NYSE:BABA), China’s largest e-Commerce platform, reached $25.4-B during Saturday’s shopping promotion.

Alipay, Alibaba’s mobile payment platform, handled 1.48-B payments from around the world, 41% more than last year.

A total of 812-M orders were generated in the 24 hours, + 23% from the same frame last year.

More than 140,000 overseas brands participated, with 206 countries and regions involved in. Customers came from 225 countries.

JD.com, who started promotions at the beginning of this month, reported RMB 127.1-B of orders. Kaola.com posted a 300% annual growth in sales Saturday.

“From 52-M Yuan in Y 2009 to 168.3-B Yuan this year, we have witnessed a rapidly growing domestic demand in the 8 years,” said the CEO of Alibaba.

The shopping spree on 11 11 is just the beginning of the potential of China’s consumption power.

China’s strong domestic demand has brought opportunities for global sellers.

With rising living standards, more Chinese consumers are buying quality non-daily necessities and the consumption habit is also driving the Chinese manufacturers to upgrade their products.

November 11 shopping spree is a commercial miracle for the world

Many e-Commerce sites have used AI and Big Data to predict consumers’ shopping habits, prepare inventories of goods and help cope with the surge in orders. This will help reduce logistics costs and deliver goods to consumers earlier than usual.

Symbol Last Trade Date Change Open High Low Volume
NYSE:BABA 186.41 10 November 2017 1.28 187.03 187.17 185.4 15,030,900
HeffX-LTN Analysis for BABA: Overall Short Intermediate Long
Bullish (0.31) Bullish (0.25) Bullish (0.38) Bullish (0.29)

Have a terrific week.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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