The functional chewing gum market by products can be segmented into nicotine, oral, dietary, and lifestyle. Nicotine gums are the largest segment and are expected to grow at a CAGR of 4.27% during the forecast period. The rising health awareness among smokers has boosted growth market of nicotine gums. Hence, the growing use of cigarette substitutes is expected to affect the sale of nicotine during the forecast period. Geographically, APAC accounts for the largest share of around 50% of the nicotine segment and is expected to grow at a faster rate during the forecast period.
Chewing gums with oral health properties are the second largest segment of the functional chewing gum market. The increasing consumer conscious about appearances in social gatherings has fueled the demand for teeth whitening oral care products, which are likely to affect the functional chewing gum market in the coming years. Further, several global chewing gum brands have introduced functional chewing gums with added oral health benefits such as Orbit, Airwaves, Doublemint, Trident, Vivident, and Happydent White. CONFADENT Oral Technology has introduced functional chewing gum for oral care, which helps in whitening teeth, preventing plaque and gingivitis and freshening breath.
The functional chewing gum market by distribution can be segmented into offline and online. The offline segment captured more than one-third of the market in 2018, and it is expected to grow at a CAGR of 3% during the forecast period. Supermarkets and hypermarkets dominated the offline sale segment and have captured nearly around half of the market. Supermarkets and hypermarkets provide multiple options under one roof at discounted prices, which is adding momentum in the functional chewing gum market. Walmart, Whole Foods Market, Costco, and Kroger are the major retailers of functional chewing gums in North America, whereas, Auchan, Tesco, Carrefour, and Argos are the major sellers of functional chewing gums in Europe. With the penetration of the internet and smartphones, the online functional chewing gum segment is gaining prominence. The online channel segment is expected to be the fastest growing distribution channel during the forecast period and is likely to grow at a CAGR of 22.10%. Chewing gums have been part of the impulsive purchase for consumers for years now, however, with the rising trend of online shopping, the impulsive purchasing of chewing gum is declining significantly. Manufacturers are focused on increasing the online sale of chewing gums by implementing several online marketing strategies.
Market Segmentation by Products
Market Segmentation by Distribution