Celebrating Ferrari’s (NYSE:RACE:) Iconic Brand Heritage

Celebrating Ferrari’s (NYSE:RACE:) Iconic Brand Heritage

Celebrating Ferrari’s (NYSE:RACE:) Iconic Brand Heritage


In celebration of the brand’s rich automobile heritage, Alfardan Sports Motors, the official dealer of Ferrari in Qatar organised an exclusive visit to Letbelah, the private museum of Omar Alfardan.

The tour offered Qatar’s clienti, for the 1st time, a rendezvous with the classic models of The Scuderia’s lineage, while also shedding light on the significance of after sales vehicle maintenance.

The event commenced with a parade of Ferrari supercars, as owners made their way from the showroom at The Pearl-Qatar to the museum, joined by Ferrari Middle East and Africa general manager Giulio Zauner and after sales manager Francesco Marchionna.

Upon arriving at Letbelah, guests were treated to a private viewing of Omar Alfardan’s prized collection of vintage Ferrari cars.

The ensemble featured Top models from the past, including a Super America, Testarossa, 288 GTO, 612, F40, F50, Enzo and a replica of the F1 – demonstrating the brand’s motoring success since 1947.

A highlight of the tour was the LaFerrari sculpture, a life-size bronze replica of the Limited Edition LaFerrari hybrid Supercar.

Delving into the aspect of vehicle maintenance, Ferrari Qatar’s after sales team proceeded to brief guests on how to keep their cars in mint condition into the future.

Charly Dagher, general manager of Ferrari Qatar, Alfardan Sports Motors, said: “We are extremely grateful to Omar Alfardan for providing us with this wonderful opportunity to view his impressive collection; and we commend his efforts in preserving such an extensive scale of vintage cars. This unique initiative was also made successful thanks to the support of the Ferrari regional office and headquarters.”

As part of its commitment towards quality, Ferrari Qatar provides its customers with a range of after sales services and benefits including the Genuine Maintenance program that covers all the scheduled maintenance for the 1st 7 years of the vehicle’s life, and extends to any subsequent owner within the 7 years, this is a terrific program and all owners should avail themselves of it.

The Pre-Owned Warranty service allows clients to avail a warranty of up to 10 years, including spares and repairs. The vehicle remains under warranty even if it changes ownership. Again, all owners should avail themselves of it.

Customers can also avail of the Welcome Back Program to update the car’s software. This service also includes 1 year of roadside assistance along with an exclusive invite to the World of Maranello, Ferrari’s HQ in Italy. And Again, all Ferrari owners should avail themselves of it.

Symbol Last Trade Date Change Open High Low Volume
 NYSE:RACE 58.35 16 December 2016 0.21 58.1 58.56 58.08 517,500
HeffX-LTN Analysis for RACE: Overall Short Intermediate Long
Bullish (0.32) Bullish (0.34) Bullish (0.35) Bullish (0.25)

Have a terrific weekend

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