Buy a Super Watch Now, or Wait?

Buy a Super Watch Now, or Wait?

Buy a Super Watch Now, or Wait?


Perpetual Calendars

Some watch lovers really appreciate perpetual calendar watches, which display the day, date, month, year and Phases of the Moon, making adjustments for Leap years. I am one of those watch lovers.

This Spring, Geneva-based Frédérique Constant introduced a Manufacture Perpetual Calendar watch with an easy-to-read dial and a 42-mm stainless steel case. Peter Stas, CEO of Frédérique Constant, touted his brand’s “lean manufacturing processes,” which kept the price to $8,995, well below the $13,000 to $500,000 similar models sell for.



The most talked about watch introduced this year is the TAG Heuer Carrera Heuer-02T, which has chronograph, stopwatch function, and a tourbillon, a device that improves accuracy, in a 45-mm Titanium case.

Prices for similar watches start at $40,000 to $50,000, the 02T sells for $15,950, and the reason it is being talked about.

Swiss watch company executives have accused TAG Heuer of horological treason for selling a chronograph/tourbillon at so low a price.

At Baselworld, Thierry Stern, President of Patek Philippe said, “If they’re willing to try to kill the quality of the Swiss product, they are on a very good track.”

Jean-Claude Biver, TAG Heuer CEO and President of the LVMH (OTCMKT:LVMUY) Watch Division, explained the motivation: “When sales drop, there is a crisis, but you make the crisis your friend.”

The brand simplified the production for 02T, greatly reducing its costs.



Watch lovers know that a complication meaning any function or design flourish beyond a simple time display, can drive costs up.

January Cartier unveiled the Drive deCartier at $8,750, less than many experts thought.

This elegant watch has a date window at 12, a second time zone dial at 10, a day/night indicator at half-past 3 and a small seconds dial at 6. The dial also has delicate engraved patterns called guilloché. All fitted in a 40-mm Stainless Steel case.

These 3 watches offer good value for the money. But, with many watchmaker executives suggesting the present quiet state of the market will last 2 more years, the Big Q is: Buy now or wait for prices to fall further?

Symbol Last Trade Date Change Open High Low Volume
OTCMKT:LVMUY 29.7 24 Jun-2016 -3.43 30.0306 30.84 29.58 223,200
HeffX-LTN Analysis for LVMUY: Overall Short Intermediate Long
Bearish (-0.38) Bearish (-0.39) Very Bearish (-0.54) Neutral (-0.22)

Have a terrific week.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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