Breeders’ Cup Festival Official Partners Announced

Breeders’ Cup Festival Official Partners Announced

Officials of the Breeders’ Cup Festival and organizers of the Host Committee today announced that Surf Cup Sports, Coldwell Banker Global Luxury and the San Diego Tourism Authority have been named official partners of the 2017 Breeders’ Cup Festival, a week-long series of events and activations leading up to the 34th annual Breeders’ Cup World Championships on November 3 and 4 at the iconic Del Mar racetrack in Del Mar, Calif.

Designed to showcase the best of San Diego’s local culture, the Breeders’ Cup Festival programming will feature a myriad of events, including musical performances to art walks and food festivals, and a golf and poker tournament, for visiting guests and locals alike to enjoy ahead of the weekend’s races.

The festivities will begin on Saturday, October 28 and continue throughout the running of the Breeders’ Cup Classic on Saturday, November 4.

Local supporters of the Breeders’ Cup Festival include the San Diego Sports Authority (SDSA), Jake’s Del Mar, the Del Mar Village Association, Del Mar Plaza, Belly Up, Ponies and Poker, Del Mar Foundation, Rancho Santa Fe Golf Club, the San Diego Union-Tribune and NBC 7-San Diego. Breeders’ Cup World Championship corporate partners Tito’s Handmade Vodka, Maker’s Mark, 14 Hands Winery, Kendall Jackson, Hendrick’s Gin, Casa Noble Tequila, Sentient Jet and will support local San Diego events, as well.

“Over the last year, we have been very encouraged by the commitment and support of the San Diego and Del Mar business community getting behind the Breeders’ Cup Festival and the World Championships,” said Bryan Pettigrew, Chief Marketing Officer of the Breeders’ Cup. “We are extremely pleased by the commitment from Surf Cup Sports, Coldwell Banker Global Luxury and the San Diego Tourism Authority in becoming official partners of the festival, which will be a terrific compliment of fun and excitement for San Diegans and our guests arriving from all over the world to enjoy the Championships.”

“The San Diego Tourism Authority could not be more thrilled to have the Breeders’ Cup Festival and World Championships here in San Diego,” said Joe Terzi, President & CEO San Diego Tourism Authority.  “This event is truly a world-class sporting competition, and hosting it in San Diego helps show the world that our region is an equally world-class destination. We hope this is the beginning of many years welcoming the Breeders’ Cup to San Diego!”

For a list of all San Diego – Breeders’ Cup Festival activities go to

Below are websites for the official partners of the Breeders’ Cup Festival.

San Diego Tourism Authority

Coldwell Banker Global Luxury

Surf Club Sports


About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2017 Breeders’ Cup World Championships, consisting of 13 Grade I races with purses and awards totaling more than $28 million, will be held November 3-4 at the Del Mar Thoroughbred Club in Del Mar, Calif., and will be televised live by the NBC Sports Group. The Breeders’ Cup culminates with the $6 million Breeders’ Cup Classic, which was rated No. 1 in the world in the final 2016 Longines World’s Best Horse Race rankings. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, You can also follow the Breeders’ Cup on social media platformsFacebook, Twitter,Instagram and YouTube.

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S. Jack Heffernan Ph.D. Funds Manager at HEFFX holds a Ph.D. in Economics and brings with him over 25 years of trading experience in Asia and hands on experience in Venture Capital, he has been involved in several start ups that have seen market capitalization over $500m and 1 that reach a peak market cap of $15b. He has managed and overseen start ups in Mining, Shipping, Technology and Financial Services.

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