Box Office:’Crazy Rich Asians’ Earns $25.2-M for $34-M 5-Day Launch
$SNE, $TWX, $VIA
Mark Wahlberg’s ‘Mile 22’ saw muted action, Kevin Spacey’s ‘Billionaire Boys Club’ Dead on Arrival
But, Jon M. Chu’s romantic comedy Crazy Rich Asians led the weekend box office 3-day North American debut of $25.2-M and a 5-day open of $34-M.
The Warner Bros. a unit of Time Warner (NYSE:TWX) movie scored the top opening for a romantic comedy in 3 years and the Top start of the year so far for any comedy.
Nearly 40% of the audience was Asian, an unprecedented showing for a Hollywood studio release. The pic, costing $30-M to make. And received a glowing reviews and an A CinemaScore
For Warners, the weekend was a 2x win, as the holdover shark pic The Meg came in #2 in its 2nd outing with $21.2-M for a 10-day domestic box office of $83.8-M. Overseas, The Meg stayed #1 with $67-M for a foreign haul of $230.4-M and $314.2-M worldwide.
The NA box office revenue was up more than 30% over the same weekend last year, while August is up more than 17% MTD
The weekend’s other new offerings
STX Entertainment ‘s Mile 22, directed by Peter Berg, and Studio 8’s prehistoric adventure-drama Alpha, directed by Albert Hughes did not fare well.
Coming in 3rd, Mile 22 opened behind expectations with $13.6-M from 3,520 theaters, it got poor reviews and a B- CinemaScore.
Alpha, 1 of the 1st films from Jeff Robinov’s Studio 8, earned an estimated $10.5-M from 2,719 locations to pace #5. Sony (NYSE:SNE) is distributing the film. The film’s current Rotten Tomatoes score is 82% audiences gave it a B+ CinemaScore.
Among the holdovers
Paramount and Skydance’s Mission: Impossible — Fallout stayed high up on the chart in its 4th weekend as it pasted the $500-M mark globally. Domestically, it came in # 4 with $10.5-M for $180.8-M. It took in another $20.5-M offshore for a foreign total of $320.7-M and $501.4-M worldwide.
Among more limited offerings
Kevin Spacey’s Billionaire Boys Club did virtually no business in 8 theaters after launching first on VOD last month, and opened to about $425 aka DOA.
At the specialty box office
Sony Pictures Classics’ The Wife posted the top location average of the weekend with $27,784 after launching in 4 locations.
The Orchard’s We the Animals, a documentary about a mixed-race family in upstate New York, followed with a location average of $22,087 from 3 theaters.
Roadside Attractions’ Juliet, Naked posted a screen average from 4 theaters at $15,230, and IFC’s Blaze, directed by Ethan Hawke, followed with an average of $15,114
Have some fun, see a movie this week.
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