Box Office:’Crazy Rich Asians’ Earns $25.2-M for $34-M 5-Day Launch

$SNE, $TWX, $VIA

Mark Wahlberg’s ‘Mile 22’ saw muted action, Kevin Spacey’s ‘Billionaire Boys Club’ Dead on Arrival

But, Jon M. Chu’s romantic comedy Crazy Rich Asians led the weekend box office 3-day North American debut of $25.2-M and a 5-day open of $34-M.

The Warner Bros. a unit of Time Warner (NYSE:TWX) movie scored the top opening for a romantic comedy in 3 years and the Top start of the year so far for any comedy.

Nearly 40% of the audience was Asian, an unprecedented showing for a Hollywood studio release. The pic, costing $30-M to make. And received a glowing reviews and an A CinemaScore

For Warners, the weekend was a 2x win, as the holdover shark pic The Meg came in #2 in its 2nd outing with $21.2-M for a 10-day domestic box office of $83.8-M. Overseas, The Meg stayed #1 with $67-M for a foreign haul of $230.4-M and $314.2-M worldwide.

The NA box office revenue was up more than 30% over the same weekend last year, while August is up more than 17% MTD

The weekend’s other new offerings

STX Entertainment ‘s Mile 22, directed by Peter Berg, and Studio 8’s prehistoric adventure-drama Alpha, directed by Albert Hughes did not fare well.

Coming in 3rd, Mile 22 opened behind expectations with $13.6-M from 3,520 theaters, it got poor reviews and a B- CinemaScore.

Alpha, 1 of the 1st films from Jeff Robinov’s Studio 8, earned an estimated $10.5-M from 2,719 locations to pace #5. Sony (NYSE:SNE) is distributing the film. The film’s current Rotten Tomatoes score is 82% audiences gave it a B+ CinemaScore.

Among the holdovers

Paramount and Skydance’s Mission: Impossible — Fallout stayed high up on the chart in its 4th weekend as it pasted the $500-M mark globally. Domestically, it came in # 4 with $10.5-M for $180.8-M. It took in another $20.5-M offshore  for a foreign total of $320.7-M and $501.4-M worldwide.

Among more limited offerings

Kevin Spacey’s Billionaire Boys Club did virtually no business in 8 theaters after launching first on VOD last month, and opened to about $425 aka DOA.

At the specialty box office

Sony Pictures Classics’ The Wife posted the top location average of the weekend with $27,784 after launching in 4 locations.

The Orchard’s We the Animals, a documentary about a mixed-race family in upstate New York, followed with a location average of $22,087 from 3 theaters.

Roadside Attractions’ Juliet, Naked posted a screen average from 4 theaters at $15,230, and IFC’s Blaze, directed by Ethan Hawke, followed with an average of $15,114

Have some fun, see a movie this week.

  Asians, box, crazy, film, movie, office, picture, production, SNE, studio, TWX, VIA, weekend

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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