Box Office: ‘X-Men: Apocalypse’ Tops with $80-M; ‘Alice Through the Looking Glass’ DOA

Box Office: ‘X-Men: Apocalypse’ Tops with $80-M; ‘Alice Through the Looking Glass’ DOA

Box Office: ‘X-Men: Apocalypse’ Tops with $80-M; ‘Alice Through the Looking Glass’ DOA


Globally, ‘X-Men’ takes $265.8-M at the box office

Bryan Singer’s X-Men: Apocalypse won at the Memorial Day box-office, crushing Johnny Depp’s family-friendly Alice Through the Looking Glass.

Apocalypse grossed $65.3-M for the 3-day weekend, putting its 4-day holiday gross at an estimated $80-M from 4,150 theaters, 30% behind Singer’s X-Men: Days of Future Past ($110-M). The big difference between the 2 films: Apocalypse was destroyed by many critics, who really liked Days of Future Past, released over Memorial Day weekend in Y 2014..

While Apocalypse came in a bit below expectations, Disney’s (NYSE:DIS) big-budget Alice Through the Looking Glass was DOA. Alice 2, receiving terrible reviews across the board, grossed $27-M from 3,763 locations over the 3-day weekend for an estimated $34.2-M for the 4-day debut, that is 70% behind Tim Burton’s Alice in Wonderland, which opened to a stunning $116-M in the Spring Y 2010.

Industry projections for Alice 2 are being revised downwards throughout the weekend, a sign of poor word of mouth. Family-friendly films generally see an uptick on Saturday; Through the Looking Glass fell 7%.  The film cost $170-M to produce.

Females made up the majority of the NA audience (57%), while adults (57%) beat families (32%).

Overseas, Alice 2’s box office debut was mixed with $65-M from 77% of the marketplace for a global debut of $99.2-M.

The film’s A- CinemaScore may be helpful.

Though no studio likes to post a DOA film, Disney can withstand the hit

The studio is crossing $4-B in Y 2016 global box-office revenue faster than any company in history; Captain America: Civil War ($1.11-B), Zootopia ($992-M) and The Jungle Book ($880-M), which overtook Batman v. Superman: Dawn of Justice ($871.1-M) over the weekend to rank as the # 3 film YTD.

Among holdovers, Sony (NYSE:SNE) and Rovio’s The Angry Birds Movie crossed the $229-M mark globally. Placing # 3 domestically in its 2nd frame, the animated film earned $24.6-M from 3,932 theaters over the weekend for a total of $72.3-M. Overseas, it grossed another $31.8-M for a foreign box office of $157.2-M.

At # 4 was Disney and Marvel’s juggernaut, Captain America: Civil War. The Superhero tentpole took in $19.7-M from 3,395 cinemas, good enough to pass up Deadpool ($362.8-M) to become the #1 film of the YTD domestically with $377.2-M.

Universal’s, a unit of Comcast (NASDAQ:CMCSA) R-rated comedy Neighbors 2: Sorority Rising rounded out the Top 5 with $11.4-M from 3,416 theaters for a domestic total of $40.7-M through Monday. Internationally, the comedy has earned $36.5-M for a global box office of $77.2-M.

Shane Black’s The Nice Guys slipped to # 7 in its 2nd frame. The Russell Crowe-Ryan Gosling comedy took in $8.1-M from 2,865 theaters for a domestic take of $23.5-M and early worldwide box office of $28.5-M.

Amazon Studios (NASDAQ:AMZN) and Roadside’s Jane Austen adaptation Love & Friendship expanded at the specialty box office, placing # 9 with an estimated $3.1-M from 493 theaters for a domestic take of $4.1-M.

Have some fun see a movie this week.

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