Box Office: Worst Super Bowl Weekend in 20 Years

Box Office: Worst Super Bowl Weekend in 20 Years


The Super Bowl is always a challenge for the domestic box office, but this year was blown out.

Domestic ticket sales for the frame fell to an estimated $68-70-M the worst showing for Super Bowl weekend in 19 years, and among the top 20 slowest weekends for any time of the year since Y 1997. And no movie made more than $10-M in ticket sales.

Universal/Disney’s Glass and STXfilms/Lantern’s The Upside stayed atop the chart in 3rd and 4th outings with $9.5 and $8-M, respectively, after facing little competition.

Glass‘ domestic take is $88.7-M. Overseas, the Superhero thriller took in another $12.2-M to finish the weekend with $199-M worldwide.

Universal took the top spot on the foreign weekend chart with How to Train Your Dragon: The Hidden World. The animated pic is set to open on 22 February in the US, earned $40.2-M from 42 markets for an early foreign total of $84.4-M.

The Upside has turned into a sleeper hit with a domestic take of $75.6-M and $83.2-M worldwide to date. The pic is also a victory for Lantern, the new owner of the former Weinstein Co. which partnered with STX to market and distribute the dramedy while retaining its full equity stake.

Coming in 3rd, Sony’s Miss Bala fumbled after getting hammered by critics.

The pic is an English-language remake of the Y 2011 Mexican film of the same name.

In Y 2008, Disney changed the way studios thought about the Super Bowl when the concert film Hannah Montana and Miley Cyrus: Best of Both Worlds Concert debuted to a rousing $31.2-M.

Then Fox proved that a male-fueled pic could work as well when Taken tackled $24.7-M. Along with Dear John (2010), those movies are the record-holders for Super Bowl weekend.


Warner Bros.’ Aquaman placed # 4 in its 7th weekend with an estimated $4.8-M for a domestic take of $323.5-M and $1.1-B worldwide.

Spider-Man: Into the Spider-Verse rounded out the Top 5 with $4.4-M in its 12th weekend after crossing $170-M domestically last week to become the Top-grossing animated title released by Sony. Through Sunday, its North American take is $175.3-M for $347.3-M worldwide.

Best picture Oscar contender Green Book came in # 6 with $4.3-M for a domestic box office of $55.8-M. Overseas, it earned another $11.9-M for an foreign take of $25.5-M and $81.3-M worldwide.

Warner Bros. booked Peter Jackson’s World War I documentary They Shall Not Grow Oldin 753 theaters in the US garnered $3.4-M.

This weekend, They Shall Not Grow Old earned $2.4-M for a domestic tally of $10.7-M.

Black Panther, also a best picture Oscar nominee, returned to theaters for a special 1-week run in 250 AMC Theaters. The AMC and Disney-hosted event, celebrating Black History Month, is free. AMC reports that more than 50% of tickets available for the week have been claimed.

The specialty box office

New offerings included Bleecker Street’s survival drama Arctic. The Icelandic film, opening in 4 cinemas, posted a solid location average of $14,116.

Have some fun, see a movie this week.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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