Box Office: ‘Unplanned’ the Controversial Anti-Abortion Pic Opens Strong with $6-M

Box Office: ‘Unplanned’ the Controversial Anti-Abortion Pic Opens Strong with $6-M


FLASH: Twitter (NYSE:TWTR) Reverses Ban of Pro-Life Movie ‘Unplanned’

The R-rated pic scored the 2nd-best start ever for faith-based distributor Pure Flix; tracking had suggested it would only earn around $3-M.

Garnering the coveted A+ CinemaScore, the controversial anti-abortion drama Unplanned opened to a strong $6.1-M from 1,059 theaters at the US box office despite a rmodest footprint.

The R-rated film, came in 5th place scored the 2nd-biggest start ever for faith-based distributor Pure Flix behind God’s Not Dead 2 ($7.6-M). The Christian pic did its biggest business in the Midwest and South.

“We are thrilled, gratified and humbled,” co-directors Cary Solomon and Chuck Konzelman said Sunday in a statement. “We are so pleased that the American people have responded with such an enormous outpouring of support at the box office. It humbles us and we look forward to seeing what happens in the weeks ahead.”

The film tells the true story of Abby Johnson, who defected from Planned Parenthood to become a pro-life activist after witnessing an abortion at 13 weeks. Unplanned was partially financed by My Pillow founder Michael Lindell, who is a born-again Christian and outspoken supporter of President Trump.

The film’s producers, who unsuccessfully fought to overturn the pic’s R-rating, note that Unplanneddidn’t have an easy road to the big screen. A number of TV networks declined to play ads for the movie, while the film’s Twitter account was briefly suspended Saturday morning.

Friday, trailer views hovered at around 250,000. That stat swelled to 1.7-M views by Saturday morning.

“To bring the story of Abby Johnson to audiences and have them show up in such large numbers shows how abortion is so important to bring to audiences,” said Pure Flix CEO Michael Scott. “We hope that those on both sides of the debate will see Unplanned and begin to have their own dialogue. This film can be that spark to bring more hearts and minds to understanding the value of life.”

Related Story

Georgia’s Abortion Bill Sparks Call for Hollywood Boycott

Actors including Alyssa Milano, June Diane Raphael and George Takei have spoken out about the legislation, which would ban abortions after a fetal heartbeat is detected.

Georgia is once again facing threats of a Hollywood boycott due to controversial legislation. 

This time it’s heartbeat abortion bill, which would ban abortions after a fetal heartbeat is detected, sometimes as early as 6 weeks into a pregnancy. Under the current law, women are allowed to undergo the procedure up until week 20.

On Friday, the bill, titled HB481, was approved in the Georgia General Assembly with a 92 to 78 vote. It’d already passed the House last week. Now, Republican Governor Brian Kemp has publicly expressed his support for the legislation and is expected to sign the bill.

“Georgia values life,” said the governor in a statement following Friday’s vote. “We stand up for the innocent and speak for those who cannot speak for themselves. The legislature’s bold action reaffirms our priorities and who we are as a state. I thank these lawmakers for their leadership and applaud their undeniable courage.”

The bill has sparked outrage among many in Hollywood, with celebrities including Alyssa Milano, June Diane Raphael and George Takei already speaking out about the legislation and calling on the industry to boycott filming in Georgia.

The state has a strong film and television business and has emerged in recent years as a go-to shooting location for projects outside Los Angeles and New York.

With generous tax incentives that can give up to 30% back, 455 productions filmed in Georgia last year, resulting in an estimated $2.7-B in direct spending in the state.

Have some fun, see a movie this week.

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