Box Office: Ticket Sales Dive, New Offerings DOA

Box Office: Ticket Sales Dive, New Offerings DOA

Box Office: Ticket Sales Dive, New Offerings DOA

$LGF, $TWX, $SNE

None of the new offerings cleared more than $5-M, so holdover ‘The Hitman’s Bodyguard’ beat ‘Leap’ and ‘The Birth of a Dragon’ to win the weekend with $10-M.

Domestic box office revenue fell to its lowest level since the days following the 9/11 terrorist attacks.

A lack of product is the Key reason as the Summer run limped to a close, with none of the new offerings earning more than $5-M.

Saturday’s Floyd Mayweather-Conor McGregor fight was a distraction, while Hurricane Harvey prompted theater closures in numerous Texas markets, including Houston.

Weekend revenue is estimated at $65-M, the worst showing since the 21-23 September weekend in Y 2001 at $59.4-M, and down 45% from the same frame last year

The domestic Summer box-office revenue is now down more than 14% from Y 2016.

The Hitman’s Bodyguard won the weekend with $10-M in its 2nd frame for a domestic total of $39.6-M for Lionsgate (NYSE:LGF).

The new movies on the marquee

The Weinstein Co.’s animated family pic Leap! did the best, grossing an estimated $5-M from 2,575 theaters for a 3rd-place finish behind Hitman and New Line’s Annabelle: Creation, which grossed $7.4-M in its 3rd weekend for a domestic take of $77.9-M.

Leap! earned an A CinemaScore

The 4th spot went to Wind River, as the film expanded to 2,095 locations after a limited run, grossed $4.4-M for a domestic take of $9.8-M.

Birth of the Dragon, from Blumhouse’s microbudget genre label BH Tilt and WWE Studios, opened in 8th place with $2.6-M from 1,618 theaters. The film earned a B CinemaScore, is a fictionalized account of when Bruce Lee challenged kung fu master Wong Jack Man to a fight in the mid-1960’s in San Francisco.

The Floyd Mayweather Jr.-Conor McGregor fight was beamed into 481 theaters via Fathom and Mayweather Productions. The distribution strategy proved a 1-2 punch, with the fight grossing $2.4-M to come # 9 with a screen average of $4,990, the best of any film in the Top 10.

Another special offering was James Cameron’s 4K 3D conversion of Terminator 2: Judgment Day, which AMC Entertainment played in 563 locations. The re-release earned an estimated $560,000.

Warner’s Wonder Woman grossed $1.7-M on the eve of its digital home entertainment release, a 54% uptick over the prior weekend for a domestic box office of $406.2-M.

Wonder Woman placed No. 12, just ahead of the weekend’s 3rd new nationwide offering, the faith-based film All Saints, from Sony’s (NYSE:SNE) Affirm label. The $2-M film earned $1.6-M from 846 locations.

At the specialty box office

Neon’s Ingrid Goes West beat A24’s Good Time as both films made major expansions to soft results.

Ingrid Goes West grossed $781,750 from 647 locations for a screen average of $1,208 and a domestic take of $1.3-M.

Good Time grossed $610,890 from 721 theaters for a domestic take of $1-M and a screen average of $847.

Have some fun, see a movie this week.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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