Box Office: Ticket Sales Dive, New Offerings DOA
$LGF, $TWX, $SNE
None of the new offerings cleared more than $5-M, so holdover ‘The Hitman’s Bodyguard’ beat ‘Leap’ and ‘The Birth of a Dragon’ to win the weekend with $10-M.
Domestic box office revenue fell to its lowest level since the days following the 9/11 terrorist attacks.
A lack of product is the Key reason as the Summer run limped to a close, with none of the new offerings earning more than $5-M.
Saturday’s Floyd Mayweather-Conor McGregor fight was a distraction, while Hurricane Harvey prompted theater closures in numerous Texas markets, including Houston.
Weekend revenue is estimated at $65-M, the worst showing since the 21-23 September weekend in Y 2001 at $59.4-M, and down 45% from the same frame last year
The domestic Summer box-office revenue is now down more than 14% from Y 2016.
The Hitman’s Bodyguard won the weekend with $10-M in its 2nd frame for a domestic total of $39.6-M for Lionsgate (NYSE:LGF).
The new movies on the marquee
The Weinstein Co.’s animated family pic Leap! did the best, grossing an estimated $5-M from 2,575 theaters for a 3rd-place finish behind Hitman and New Line’s Annabelle: Creation, which grossed $7.4-M in its 3rd weekend for a domestic take of $77.9-M.
Leap! earned an A CinemaScore
The 4th spot went to Wind River, as the film expanded to 2,095 locations after a limited run, grossed $4.4-M for a domestic take of $9.8-M.
Birth of the Dragon, from Blumhouse’s microbudget genre label BH Tilt and WWE Studios, opened in 8th place with $2.6-M from 1,618 theaters. The film earned a B CinemaScore, is a fictionalized account of when Bruce Lee challenged kung fu master Wong Jack Man to a fight in the mid-1960’s in San Francisco.
The Floyd Mayweather Jr.-Conor McGregor fight was beamed into 481 theaters via Fathom and Mayweather Productions. The distribution strategy proved a 1-2 punch, with the fight grossing $2.4-M to come # 9 with a screen average of $4,990, the best of any film in the Top 10.
Another special offering was James Cameron’s 4K 3D conversion of Terminator 2: Judgment Day, which AMC Entertainment played in 563 locations. The re-release earned an estimated $560,000.
Warner’s Wonder Woman grossed $1.7-M on the eve of its digital home entertainment release, a 54% uptick over the prior weekend for a domestic box office of $406.2-M.
Wonder Woman placed No. 12, just ahead of the weekend’s 3rd new nationwide offering, the faith-based film All Saints, from Sony’s (NYSE:SNE) Affirm label. The $2-M film earned $1.6-M from 846 locations.
At the specialty box office
Neon’s Ingrid Goes West beat A24’s Good Time as both films made major expansions to soft results.
Ingrid Goes West grossed $781,750 from 647 locations for a screen average of $1,208 and a domestic take of $1.3-M.
Good Time grossed $610,890 from 721 theaters for a domestic take of $1-M and a screen average of $847.
Have some fun, see a movie this week.
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