Box Office: ‘Thor: Ragnarok’ Breaks ‘Sequel Curse’ with $121-M Open

Box Office: ‘Thor: Ragnarok’ Breaks ‘Sequel Curse’ with $121-M Open

Box Office: ‘Thor: Ragnarok’ Breaks ‘Sequel Curse’ with $121-M Open


Sequel ‘Bad Moms Christmas’ DOA, while Greta Gerwig’s ‘Lady Bird’ soars at the specialty box office; globally, ‘Thor’ take $427-M worldwide.

At a time  when many tentpole franchise movies have stalled Thor: Ragnarok is wielding nothing short of a Golden Hammer at the box office for Disney (NYSE:DIS) and Marvel Studios.

At the weekend, the 3quel opened to $121-M from 4,080 theaters in North America, 41% ahead of 2013’s Thor: The Dark World ($85.7-M), not accounting for inflation.

Overseas, the pic grossed $151.4-M in its 2nd frame for a foreign box office take of $306-M and a worldwide haul of $427-M. Imax (NYSE:IMAX) theaters delivered $25.4-M globally.

About 42% of global ticket sales came from 3-D screens, mostly from overseas and including Imax cinemas.

Y-Y, weekend revenue was down more than 9% as A Bad Moms Christmas bowed behind expectations and a crop of holdovers continued soft.

R-rated Bad Moms Christmas attendance was hampered by bad reviews and a B-CinemaScore after deciding to open midweek, posted a weekend gross of $17-M and a 5-day debut of $21.6-M. Females made up 82% of ticket buyers, while 87% of the audience was over the age of 25.

 Among the holdovers

George Clooney’s lamed out Suburbicon fell a steep 59% in its 2nd frame to $1.2-M for a domestic total of $5.1-M.


Greta Gerwig’s directorial debut Lady Bird took in $375,612 from 4 theaters in New York and Los Angeles to score the year’s top theater average to date at $93,903.

Last Flag Flying, directed by Richard Linklater also rolled out in 4 cinemas in NYC and LA, grossing $42,000 for a screen average of $10,500. Amazon Studios (NASDAQ:AMZN)partnered with Lionsgate (NYSE:LGF) on the dramedy’s theatrical release.

LBJ debuted to roughly $1-M from 659 theaters, the political biopic features Woody Harrelson as the titular president in the Electric Entertainment release.

Have some fun see a movie this week.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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