Box Office: ‘Thor: Ragnarok’ Breaks ‘Sequel Curse’ with $121-M Open

Box Office: ‘Thor: Ragnarok’ Breaks ‘Sequel Curse’ with $121-M Open

Box Office: ‘Thor: Ragnarok’ Breaks ‘Sequel Curse’ with $121-M Open


Sequel ‘Bad Moms Christmas’ DOA, while Greta Gerwig’s ‘Lady Bird’ soars at the specialty box office; globally, ‘Thor’ take $427-M worldwide.

At a time  when many tentpole franchise movies have stalled Thor: Ragnarok is wielding nothing short of a Golden Hammer at the box office for Disney (NYSE:DIS) and Marvel Studios.

At the weekend, the 3quel opened to $121-M from 4,080 theaters in North America, 41% ahead of 2013’s Thor: The Dark World ($85.7-M), not accounting for inflation.

Overseas, the pic grossed $151.4-M in its 2nd frame for a foreign box office take of $306-M and a worldwide haul of $427-M. Imax (NYSE:IMAX) theaters delivered $25.4-M globally.

About 42% of global ticket sales came from 3-D screens, mostly from overseas and including Imax cinemas.

Y-Y, weekend revenue was down more than 9% as A Bad Moms Christmas bowed behind expectations and a crop of holdovers continued soft.

R-rated Bad Moms Christmas attendance was hampered by bad reviews and a B-CinemaScore after deciding to open midweek, posted a weekend gross of $17-M and a 5-day debut of $21.6-M. Females made up 82% of ticket buyers, while 87% of the audience was over the age of 25.

 Among the holdovers

George Clooney’s lamed out Suburbicon fell a steep 59% in its 2nd frame to $1.2-M for a domestic total of $5.1-M.


Greta Gerwig’s directorial debut Lady Bird took in $375,612 from 4 theaters in New York and Los Angeles to score the year’s top theater average to date at $93,903.

Last Flag Flying, directed by Richard Linklater also rolled out in 4 cinemas in NYC and LA, grossing $42,000 for a screen average of $10,500. Amazon Studios (NASDAQ:AMZN)partnered with Lionsgate (NYSE:LGF) on the dramedy’s theatrical release.

LBJ debuted to roughly $1-M from 659 theaters, the political biopic features Woody Harrelson as the titular president in the Electric Entertainment release.

Have some fun see a movie this week.

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