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FLASH: Revenue for the Easter Holiday weekend hit its lowest mark in 14 years.
The Curse of La Llorona opened ahead of expectations at the domestic box office, scaring up $26.5-M to win the weekend. Poor reviews did not hurt La Llorona, nor a B- CinemaScore.
However, the R-rated film could not rescue the domestic box office from the worst Easter in 14 years as Hollywood studios held back releasing their bigger event pics because of Disney and Marvel’s Avengers: Endgame, which is set to open Friday.
It was a good weekend for New Line and parent company Warner Bros., which also claimed the #2 with holdover Shazam!
The faith-based film Breakthrough, the 1st Fox title released by new owner Disney, came 3rd with $11.1-M for a 5-day debut of $14.6-M after opening Wednesday.
From Fox 2000 and costing $14-M to produce, Breakthrough did its biggest business in America’s heartland , as 6 of the Top 10 grossing theaters were in Missouri and Tennessee.
Based on the book of the same name, Breakthrough recounts the inspirational true story of a mother’s faith and love when her 14-year-old son falls through the ice into the freezing waters of a Missouri lake. As he lies lifeless in the hospital, her steadfast belief inspires those around her to continue to pray for her child’s recovery, even in the face of case history and scientific predictions.
Roxann Dawson directed the pic, with NBA star Stephen Curry executive producing alongside producer Devon Franklin (Miracles From Heaven).
Disney and Marvel’s superhero pic Captain Marvel made news in its 7th frame as it became the 11th comic book adaptation to clear the $400-M mark domestically. The tentpole placed 4th in North America with $9.1-M and $6.1-M abroad for a global haul of $1.09-M, the 8th-best showing of all time for a live-action superhero pic, not adjusted for inflation.
Universal’s Little rounded out the Top 5 in its 2nd outing with $8.5-M for a domestic box office total of $29.4-M and $34.2-M globally.
Disney opened the nature documentary Penguins in celebration of Earth Day 2019, 22 April. The film earned estimated $2.4-M for the weekend for a 5-day launch of $3.3-M, and coming in #12, with an A CinemaScore, as did Breakthrough.
At the specialty box office
A24’s Under the Silver Lake posted an opening location average of $20,079 from 2 theaters in New York and Los Angeles, while Magnolia’s Hail Satan? debuted in 3 theaters for a location average of $8,567.
Among specialty holdovers
Bleecker Street expanded Teen Spirit nationwide into 696 theaters. The film grossed $250,536 for a 10-Day total of $305,536.
Neon’s Aretha Franklin documentary Amazing Grace upped its location count to 188 cinemas in its 3rd weekend, earning $591,642 for a take of $1.3-M.
Have some fun, see a movie this week.
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