Box Office: ‘It’ Scares Up $60-M, ‘mother!’ a Much Better Film DOA

Box Office: ‘It’ Scares Up $60-M, ‘mother!’ a Much Better Film DOA

Box Office: ‘It’ Scares Up $60-M, ‘mother!’ a Much Better Film DOA

$VIA, $TWX, $CBS, $LGF

‘American Assassin’ beat ‘mother!’ that earned an F CinemaScore and marked the worst wide opening of Jennifer Lawrence’s career with $7.5-M.

Director Darren Aronofsky’s ‘mother!’ came DOA in it NA box-office debut, grossing an estimated $7.5-M from 2,368 theaters after receiving a very rare F CinemaScore and facing competition from the blockbuster ‘It’.

‘mother!’, supplanted The House at the End of the Street ($12.3-M) to mark the lowest nationwide launch of Jennifer Lawrence’s career.

‘mother!’ is an allegorical tale about a married couple whose tranquil existence is tested when 2 strangers show up at their country home to meet a poet gripped by writer’s block.

This movie is very brave, auteur Aronofsky at the Top of his abilities, Javier Bardem (always great),  and Ms. Laurence at the Top her career.

This film was intended to be original, edgy and bold, it is insightful, but not safe as entertainment goes, people have to think here. The night I saw it many of the few in the theater walked out muttering…

The $30-M pic made its world premiere earlier this month at the Venice Film Festival to generally good reviews, with a current fresh score of 68 percent on Rotten Tomatoes. Critics, however, were divided in their reaction, and audiences, even more so

The Paramount, a unit of Viacom (NASDAQ:VIA) title, which costed $30-M to produce, came in # 3 over the weekend behind ‘It’ and ‘American Assassin’.

Warner Bros., a unit of Time Warner (NYSE:TWX), and New Line Cinema’s ‘It’ continued to make box office history in its 2nd weekend, declining a just 51% to $60-M from 4,103 theaters, the biggest 2nd frame outing ever for a horror title.

‘It’ is also scaring up big numbers overseas, grossing $60.3-M in its 2nd weekend from 56 markets for a foreign tally of $152.6-M and a $371.3-M worldwide against a $35-M budget.

Thanks to the film’s performance, the Y-Y revenue decline has narrowed from nearly 7 to 5%.

CBS Films and Lionsgate’s (NYSE:LGF) American Assassin placed #2 with a solid $14.8-M from 3,154 theaters, the movie cost $33-M to make and earned a B+ CinemaScore from audiences.

Home Again, a romantic comedy from 1st-time director Hallie Meyers-Shyer, placed #4 with an estimated $5.3-M for a muted 10-day domestic box office of $17.1-M for Open Road Films.

Lionsgate’s The Hitman’s Bodyguard rounded out the Top 5 with an estimated $3.6-M, passing the $70-M mark in its 5th frame.

At the specialty box office,

Filmmaker Mike White’s Brad’s Status scored the Top location average of any film when earning $100,000 from 4 theaters in New York and Los Angeles for a screen average of $25,000.

ave some fun, see a movie this week.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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