$DIS, $IMAX, $CMCSA
The new Pixar (a private company) movie could prove an early indicator test as to whether moviegoing is being impacted by worries over the coronavirus.
The animated family pic Onward was having trouble finding its groove at the Friday box office, according to early returns.
At this pace, projections show the Disney-Pixar seeing $40-M domestically in what would mark one of the lowest nationwide openings ever for the storied Pixar brand.
Box office analysts say they will not know until late Sunday, when they are able to study returns on a market-by-market basis, whether worries over the coronavirus are impacting Onward, or whether it is the movie itself.
The film, which currently sits at an 86% on Rotten Tomatoes, is playing in 4,301 theaters in North America, including 400 Imax screens, 800 premium large-format screens and 2,300 3D locations.
Also launching this weekend is Warner Bros.’ adult drama The Way Back, about a former basketball all-star struggling with the loss of his wife and addiction as he attempts to make a comeback by becoming the coach of his alma mater’s high school basketball team.
The Way Back is on course for a domestic start of $8-M on the higher end of expectations.
Focus Features’ Emma expands across the country this weekend, and should clear a solid $5 to 6-M.
Studio distribution executives and box office analysts were heartened Friday that the 2films, along with a cluster of holdovers, were doing solid business.
Universal and Blumhouse’s The Invisible Man could fall 50% in its 2nd weekend with nearly $14.5-M or more, good enough for a 2nd-place finish
Have some fun, see a movie this weekend
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