Box Office: ‘Moana’ Takes $81-M, ‘Rules Don’t Apply’ DOA

Box Office: ‘Moana’ Takes $81-M, ‘Rules Don’t Apply’ DOA

Box Office: ‘Moana’ Takes $81-M, ‘Rules Don’t Apply’ DOA


 ‘Allied’ and ‘Bad Santa 2’ also opened over Thanksgiving to mixed returns.

Disney’s (NYSE:DIS) Moana marked 1 of the best 5-day Thanksgiving showings of all time with $81.1-M from 3,875 theaters, enough to best holdover Harry Potter spinoff Fantastic Beasts and Where to Find Them, which placed #2 in its 2nd frame with $65.8-M from 4,144 theaters for a domestic box office take of $156.2-M.

Overseas, Fantastic Beasts posted $132-M for a $317.5-M take and global box office of $473.7-M. Moana is rolling out slowly abroad, where it took in $16.3-M over the weekend.

If the $81.1-M domestic box office estimate holds, Moana will mark the #2 Thanksgiving launch of all time behind fellow Disney title Frozen ($93.6-M). The Hunger Games: Catching Fire remains the 5-day Thanksgiving record holder with $109.9-M.

 Moana garnered an A CinemaScore

Disney scored a second victory over Thanksgiving as Doctor Strange crossed $616-M globally, including a 3rd-place finish domestically with a 5-day holiday gross of $18.9-M.

Warren Beatty’s Rules Don’t Apply was DOA with a 5-day gross of $2.2-M from 2,382 theaters. New Regency backed the $27-M film, which is distributed by Fox (NASDAQ:FOX). Another major Hollywood studio release failing miserably is Sony/TriStar and Ang Lee’s Billy Lynn’s Long Halftime Walk, which fell 79% in its second weekend to $192,000 for a domestic box office of $1.6-M

Rules Don’t Apply is Beatty’s ode to old Hollywood earned a B+ CinemaScore.

Broad Green Pictures and Miramax’s raunchy black comedy Bad Santa 2 made a poor showing. The $26-M film posted a 5-day opening of just $9-M coming it at #7, critics and moviegoers, who gave it a C+ CinemaScore.

Robert Zemeckis’ World War II spy thriller Allied fared the best after Moana earning a B CinemaScore. The Paramount film opened to $18-M from 3,160 theaters over the 5 days. Allied, which cost $85-M to make, placed # 4.

The specialty box office

Among new openers, The Weinstein Co. and See-Saw’s Lion debuted Friday in four theaters in Los Angeles and New York, grossing $128,368 for a location average of $32,092.

Manchester by the Sea, from Amazon Studios (NASDAQ:AMZN) and Roadside Attractions, expanded successfully in its 2nd weekend, earning $1.3-M from 48 theaters for a location average of $26,048.

Focus Features’ Nocturnal Animals was more subdued as it expanded into 127 theaters in its 2nd frame, grossing $816,000 for the 3 days box office  average of $6,425.

A24’s Moonlight continues to impress, finishing its 6th weekend in limited release with a domestic total of of $8.7-M.

Focus Features’ Loving finishes its 4th frame with a total $4.1-M.

Have some fun, see a movie this week.

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