Box Office: ‘Moana’ Takes $81-M, ‘Rules Don’t Apply’ DOA

Box Office: ‘Moana’ Takes $81-M, ‘Rules Don’t Apply’ DOA

Box Office: ‘Moana’ Takes $81-M, ‘Rules Don’t Apply’ DOA

$DIS, $FOX, $SNE

 ‘Allied’ and ‘Bad Santa 2’ also opened over Thanksgiving to mixed returns.

Disney’s (NYSE:DIS) Moana marked 1 of the best 5-day Thanksgiving showings of all time with $81.1-M from 3,875 theaters, enough to best holdover Harry Potter spinoff Fantastic Beasts and Where to Find Them, which placed #2 in its 2nd frame with $65.8-M from 4,144 theaters for a domestic box office take of $156.2-M.

Overseas, Fantastic Beasts posted $132-M for a $317.5-M take and global box office of $473.7-M. Moana is rolling out slowly abroad, where it took in $16.3-M over the weekend.

If the $81.1-M domestic box office estimate holds, Moana will mark the #2 Thanksgiving launch of all time behind fellow Disney title Frozen ($93.6-M). The Hunger Games: Catching Fire remains the 5-day Thanksgiving record holder with $109.9-M.

 Moana garnered an A CinemaScore

Disney scored a second victory over Thanksgiving as Doctor Strange crossed $616-M globally, including a 3rd-place finish domestically with a 5-day holiday gross of $18.9-M.

Warren Beatty’s Rules Don’t Apply was DOA with a 5-day gross of $2.2-M from 2,382 theaters. New Regency backed the $27-M film, which is distributed by Fox (NASDAQ:FOX). Another major Hollywood studio release failing miserably is Sony/TriStar and Ang Lee’s Billy Lynn’s Long Halftime Walk, which fell 79% in its second weekend to $192,000 for a domestic box office of $1.6-M

Rules Don’t Apply is Beatty’s ode to old Hollywood earned a B+ CinemaScore.

Broad Green Pictures and Miramax’s raunchy black comedy Bad Santa 2 made a poor showing. The $26-M film posted a 5-day opening of just $9-M coming it at #7, critics and moviegoers, who gave it a C+ CinemaScore.

Robert Zemeckis’ World War II spy thriller Allied fared the best after Moana earning a B CinemaScore. The Paramount film opened to $18-M from 3,160 theaters over the 5 days. Allied, which cost $85-M to make, placed # 4.

The specialty box office

Among new openers, The Weinstein Co. and See-Saw’s Lion debuted Friday in four theaters in Los Angeles and New York, grossing $128,368 for a location average of $32,092.

Manchester by the Sea, from Amazon Studios (NASDAQ:AMZN) and Roadside Attractions, expanded successfully in its 2nd weekend, earning $1.3-M from 48 theaters for a location average of $26,048.

Focus Features’ Nocturnal Animals was more subdued as it expanded into 127 theaters in its 2nd frame, grossing $816,000 for the 3 days box office  average of $6,425.

A24’s Moonlight continues to impress, finishing its 6th weekend in limited release with a domestic total of of $8.7-M.

Focus Features’ Loving finishes its 4th frame with a total $4.1-M.

Have some fun, see a movie this week.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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