$DIS, $IMAX
Superheros rule the big screen these days, and biggest worldwide opening of all time for a female-fronted film is Captain Marvel, and the 2nd-largest for a comic book adaptation.
Captain Marvel in it box office debut hauled in $455-M in worldwide ticket sales, including $153-M in NA
In North America, Marvel and Disney’s (NYSE:DIS) 1st comic book adaptation featuring a woman in the lead role made history in surpassing the $103-M grossed by DC’s groundbreaking Wonder Woman on its 1st weekend, as well as landing the 7th-biggest debut for the Marvel Cinematic Universe.
Captain Marvel cost $150-M to make, is another win for Marvel and a testament to the company’s brand and Disney’s marketing expertise.
The film got negative audience reviews on Rotten Tomatoes, but got with an A CinemaScore and strong exit grades from women viewers.
Imax (NYSE:IMAX) theaters contributed $36.1-M, a record for a non-sequel.
The film’s performance was welcome news for the domestic box office, which endured a dismal January and February. Revenue for the weekend was up more than 50% over the same frame last year.
Elsewhere
How to Train Your Dragon: The Hidden World placed s2nd with $14.7-M in its 3rd weekend for a domestic take of $119.7-M and $435.2-M globally.
A Madea Family Funeral came 3rd in its 2nd outing with $12-M for a 10-day tally of $45.9-M.
The Lego Movie 2: The Second Part and Alita: Battle Angel rounded out the Top 5 with $3.8-M and $3.2-M. Alita‘s domestic total through Sunday stands at $78.3-M, weak considering the film’s $170-M+ budget.
At the specialty box office
A24’s Gloria Bell, starring Julianne Moore, debuted in 5 theaters for a solid location average of $29,000.
Documentary Apollo 11 expanded into a total of 405 theaters in its 2nd weekend, grossing $1.3-M for a domestic take of $3.8-M.
Have some fun, see a movie this week.
Box Office: ‘Captain Marvel’ Take $153-M in US, $455-M World Wide added by HEFFX Australia on
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