$DIS, $IMAX

Superheros rule the big screen these days, and biggest worldwide opening of all time for a female-fronted film is Captain Marvel, and the 2nd-largest for a comic book adaptation.

Captain Marvel in it box office debut hauled in $455-M in worldwide ticket sales, including $153-M in NA

In North America, Marvel and Disney’s (NYSE:DIS) 1st comic book adaptation featuring a woman in the lead role made history in surpassing the $103-M grossed by DC’s groundbreaking Wonder Woman on its 1st weekend, as well as landing the 7th-biggest debut for the Marvel Cinematic Universe.

Captain Marvel cost $150-M to make, is another win for Marvel and a testament to the company’s brand and Disney’s marketing expertise.

The film got negative audience reviews on Rotten Tomatoes, but got with an A CinemaScore and strong exit grades from women viewers.

Imax (NYSE:IMAX) theaters contributed $36.1-M, a record for a non-sequel.

The film’s performance was welcome news for the domestic box office, which endured a dismal January and February. Revenue for the weekend was up more than 50% over the same frame last year.

Elsewhere

How to Train Your Dragon: The Hidden World placed s2nd with $14.7-M in its 3rd weekend for a domestic take of $119.7-M and $435.2-M globally.

A Madea Family Funeral came 3rd in its 2nd outing with $12-M for a 10-day tally of $45.9-M.

The Lego Movie 2: The Second Part and Alita: Battle Angel rounded out the Top 5 with $3.8-M and $3.2-M. Alita‘s domestic total through Sunday stands at $78.3-M, weak considering the film’s $170-M+ budget.

At the specialty box office

A24’s Gloria Bell, starring Julianne Moore, debuted in 5 theaters for a solid location average of $29,000.

Documentary Apollo 11 expanded into a total of 405 theaters in its 2nd weekend, grossing $1.3-M for a domestic take of $3.8-M.

Have some fun, see a movie this week.

  box, comic, cost, debut, DIS, Disney, domestic, expertise, female, film, global, IMAX, marketing, Marvel, movies, office, production, studio, theaters, woman

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