$DIS, $IMAX

Superheros rule the big screen these days, and biggest worldwide opening of all time for a female-fronted film is Captain Marvel, and the 2nd-largest for a comic book adaptation.

Captain Marvel in it box office debut hauled in $455-M in worldwide ticket sales, including $153-M in NA

In North America, Marvel and Disney’s (NYSE:DIS) 1st comic book adaptation featuring a woman in the lead role made history in surpassing the $103-M grossed by DC’s groundbreaking Wonder Woman on its 1st weekend, as well as landing the 7th-biggest debut for the Marvel Cinematic Universe.

Captain Marvel cost $150-M to make, is another win for Marvel and a testament to the company’s brand and Disney’s marketing expertise.

The film got negative audience reviews on Rotten Tomatoes, but got with an A CinemaScore and strong exit grades from women viewers.

Imax (NYSE:IMAX) theaters contributed $36.1-M, a record for a non-sequel.

The film’s performance was welcome news for the domestic box office, which endured a dismal January and February. Revenue for the weekend was up more than 50% over the same frame last year.

Elsewhere

How to Train Your Dragon: The Hidden World placed s2nd with $14.7-M in its 3rd weekend for a domestic take of $119.7-M and $435.2-M globally.

A Madea Family Funeral came 3rd in its 2nd outing with $12-M for a 10-day tally of $45.9-M.

The Lego Movie 2: The Second Part and Alita: Battle Angel rounded out the Top 5 with $3.8-M and $3.2-M. Alita‘s domestic total through Sunday stands at $78.3-M, weak considering the film’s $170-M+ budget.

At the specialty box office

A24’s Gloria Bell, starring Julianne Moore, debuted in 5 theaters for a solid location average of $29,000.

Documentary Apollo 11 expanded into a total of 405 theaters in its 2nd weekend, grossing $1.3-M for a domestic take of $3.8-M.

Have some fun, see a movie this week.

  box, comic, cost, debut, DIS, Disney, domestic, expertise, female, film, global, IMAX, marketing, Marvel, movies, office, production, studio, theaters, woman

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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